Bilingual Senior Copywriter

Employer
Assurant
Location
Miami, Florida
Salary
Not Specified
Posted
Aug 15, 2020
Closes
Oct 13, 2020
Ref
6488136#GIJtoGJS.1
Industry
Insurance
Category
Insurance

As the Bilingual Senior Copywriter and an essential member of our dynamic marketing team, youll be responsible for working with the creative and marketing teams to develop omnichannel consumer advertising campaigns supporting major initiatives for both Assurants business units and our enterprise as a whole. Youre a hands-on, conceptual thinker who can influence others across teams with strong leadership and a clear vision for not only content development but visual execution, too. You have a talent for turning abstract concepts into captivating marketing phrases and can spin creative briefs into actionable and innovative outputs. You know when a project calls for brainstorming concepts, as well as how to write content that delivers strategic results. The project variety is endless, and youll work on everything from content marketing pieces, social media posts, promotional campaigns, digital experiences, emails, videos and more. This position will report to the Manager of Creative Services.

Key Responsibilities:

  • Produce fresh, engaging content for clients, both creatively as well as effectively, in multiple media types including, but not limited to, digital, social, mobile, web, video, print and collateral
  • Possess superior writing and editing skills
  • Concisely and coherently write/translate in both English and Spanish
  • Maintain excellent proofreading skills
  • Demonstrate advanced knowledge of spelling, grammar and AP Style
  • Exhibit highly organized and self-motivated behaviors
  • Work well as a collaborator in a team environment
  • Process information supplied by clients and business stakeholders (e.g., account management, marketing, product management and sales) to create effective content
  • Communicate ideas and rationale to clients and business stakeholders in a clear and efficient manner
  • Understand, shape and implement appropriate brand voice(s)
  • Manage multiple projects simultaneously while meeting deadlines
  • Show strong attention to detail
  • Participate in review sessions, brainstorms, concepting and development of projects working with creative team, marketing and business stakeholders
  • Work effectively across divisions with a diverse group of clients
  • Effectively take and implement direction from department directors and executive management
  • Learn about the insurance industry, Assurants place in the market, our customers, end consumers, various products and services, target audience and competitor activities
  • Show interest in current events, commerce, popular culture and advertising trends and techniques

Required skills/experience:

  • 4-year college degree majoring in English, Advertising, Communications or Journalism
  • Previous experience working in a high volume environment, a plus
  • Minimum 4 years copywriting experience in a marketing capacity
  • Excellent writing, editing and proofreading skills in English and Spanish
  • Creative writing samples that demonstrate originality, innovation, problem-solving, personal expression and results-oriented content
  • Proficiency in Microsoft Office suite, Adobe Creative Suite, Adobe Acrobat Pro DC
  • Well-read with Journalism, PR or other professional writing experiences preferred
  • Marketing experience working in a regulated industry such as insurance or banking as well as experience working in a corporate environment, a plus
  • Must be bilingual (English/Spanish)

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