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Marketing & Creative Development Specialist

Vera's Nursery Inc
locationMiami, FL, USA
PublishedPublished: 6/14/2022
Full Time

Job Description

Job DescriptionKey Responsibilities:

  • Monitor and analyze consumer trends to identify emerging opportunities in plants, pots, décor, and seasonal programs

  • Develop visually compelling event tables and merchandising displays

  • Design and produce signage for display tables and merchandising racks (in-store and program-specific)

  • Create professional PowerPoint presentations for new business pitches and customer meetings

  • Identify and propose new creative business opportunities and special programs

  • Design and curate visually appealing plant + pot combinations

  • Research and source new ideas for pots, picks, and decorative hard goods

  • Assist in developing seasonal and promotional programs

  • Create and maintain a comprehensive Plant & Hard Goods Catalog (digital and/or print)

  • Support cross-functional collaboration between sales, production, and purchasing teams

Key Performance Indicators (KPIs)

  • Launch new creative programs quarterly (seasonal, promotional, or customer-specific)

  • Improve sell-through rates on featured programs

  • Reduce aging inventory through creative bundling and merchandising initiatives

  • Deliver customer pitch presentations on time (100% on-time submission)

  • Maintain and update catalog materials with accuracy and visual consistency

  • Contribute to increased new business wins influenced by marketing concepts

  • Ensure brand consistency across signage and merchandising displays

  • Identify and test new pot, pick, and hard good concepts each season

Qualifications

  • Minimum 2 years of experience in management or a related field (required)

  • Strong eye for design and visual merchandising

  • Ability to translate trends into sellable programs

  • Experience creating retail signage and branded marketing materials

  • Proficient in PowerPoint and presentation design

  • Highly organized with the ability to manage multiple projects simultaneously

  • Industry knowledge in horticulture, retail plants, home décor, or CPG is a plus

  • College degree is a plus but not required

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