Job Description
Job Description
Event Sales Director
Location: Miami Beach, FL
About the Property:
A celebrated luxury destination located in the heart of Miami Beach, known for its refined charm, cultural programming, and sophisticated hospitality.
Position Overview:
The Event Sales Director will lead the catering and special events division, overseeing all phases of the event lifecycle from initial planning to execution and reconciliation. This role will be responsible for revenue growth through proactive sales strategy, seamless event management, and high-touch client service. The ideal candidate is an experienced events professional who thrives in a dynamic, luxury environment and is eager to elevate the propertys reputation as a premier event destination in South Florida.
Key Responsibilities:
- Oversee all aspects of the catering and special events operation, ensuring excellence in service and execution
- Manage the full event lifecycle including sales, planning, staffing, vendor coordination, menu development, and on-site execution
- Partner with the culinary team to develop custom menus aligned with client preferences, brand standards, and financial targets
- Develop and manage event budgets, track P&L performance, and ensure profitability
- Grow event business through strategic sales outreach, networking, site inspections, and targeted marketing initiatives
- Build and maintain strong relationships with clients to ensure repeat business and positive referrals
- Lead the coordination of internal teams to ensure flawless service delivery
- Ensure compliance with all health and safety regulations
- Train, mentor, and manage event staff, including Event Coordinator(s)
- Conduct post-event evaluations and manage billing and final reconciliation
- Develop new SOPs as needed to streamline operations
- Monitor competitor landscape and market trends to inform strategic positioning
Technology & Software Experience:
- Hotel Management System: Opera Cloud
- Event and Facilities Management: Tripleseat
- Budgeting & Purchasing: Microsoft Excel, Craftable
- Office Productivity: Microsoft Office, Google Workspace
- Presentation & Word Processing: Microsoft PowerPoint, Word
Qualifications:
- Bachelor's degree in Sales/Marketing, Hospitality Management, or a related field preferred
- Minimum of 5 years of experience in event sales or catering leadership, preferably in a luxury or boutique hotel environment
- Proven success managing large-scale events, including weddings and high-end social functions
- Exceptional communication, organization, and leadership skills
- Strong culinary and F&B knowledge
- Budgeting, financial analysis, and contract negotiation expertise
- Ability to lead with both creativity and attention to detail
- Familiarity with South Florida event market is a strong plus
Benefits:
- Salary range: $90,000 $95,000 annually, commission structure
- Comprehensive health, dental, and vision insurance
- 401(k) with employer match
- Short- and long-term disability coverage
- Paid time off and holidays
- Relocation assistance available if needed (USA only)