Social Media Marketing Specialist

South Florida School of Excellence

Opa-locka, FL, USA

Published: 6/14/2022

Job Description

INBOUND/COMMUNITY OUTREACH MARKETING MANAGER JOB DESCRIPTION

Social Media Platforms:

1) Instagram, 2) Facebook/Messenger, 3) Yelp, 4) Google,

5) Blogs, 6) Videos, 7) Graphics, 8) Flyers, 9) Gradelink, 10) Linked in, 11) Private

School Reviews, 12) Google Account, 13) Reach out to Various Special Needs/Autism

Organizations, 14) You Tube, 15) Company Website Maintenance Manager

(Both English and Spanish Content).

Description:

Tweet, share, and post to various social media digital marketing tools. Social media manager to manage South Florida School Of Excellence social media accounts by implementing strategies and tactics that grow followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of SFSE company. Employees should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience.

Grow an online community Strategic Planning:

Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, Blogs, Google Account and additional channels that may be deemed relevant.
Google Account updated and latest review-posting channels/inventions likewise (Link & BAR CODE & Five Star option Link)

Approach MUST be at the correct time and moment SFSE performed services to community

Reach out to SFSE families and community members via (Review Link & BAR CODE & Five Star option Link) Approach MUST be at the correct time and moment SFSE performed services to community
Reach out to SFSE families and community members to join SFSE Social Media Platform
Create shareable content appropriate for specific networks to spread both our brand and our content with logo on Grade Link emails and text messages
Ordering brand identification/souvenirs recognitions for SFSE students, staff and community distribution
Monitor and engage in relevant social media discussions/replies about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
Run regular social promotions and campaigns and track their success (e.g., Twitter chats, Instagram, Google, (Employee Hiring Platforms likewise, Indeed and more), LinkedIn discussions, etc.).
Work alongside other marketers HOW? and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
Attend marketing workshops webinars/seminars
Attend school on-ground and community events for pictures and videos
Encourage and receive from SFSE staff class news, pictures, videos
Drive consistent, relevant traffic and leads from our social network presence.
Explore new ways to engage and identify new social networks to reach our target buyers.
Track, measure, and analyze all initiatives to report on social media ROI.?
Writing various types of articles on a wide range of topics for our blog.
Providing feedback to other contributors and editing other writers’ content.
Optimizing content for search engines likewise Google, Safari, and lead generation.
Contributing to long-form content projects such as e books (Compile of Articles for SFSE book).
Conducting analytical projects to improve blog strategies/tactics.
Growing blog subscribers (Council Of Exceptional Children (CEC), National Council For Special Education (NCSE), Autism Speaks etc., converting visitors into leads, and expanding our blog's overall reach.
Build and manage a rich content/editorial calendar “HOOTSUITE” that attracts a qualified audience to our owned properties (including blog posts, webinars, infographics, etc.
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
Optimize our marketing automation and lead nurturing processes through Grade Link email/text messages, content, and social channels.
Establish closed-loop analytics with enrollment to understand how our inbound marketing activity turns into new families, and continually refine our process to convert families.
Knowledge of audience mobile app operations when engaged with SFSE social media platforms.
Increase school program awareness via reaching out to community organizations likewise: Churches, Shelters, Etc. via, their Facebook, LinkedIn page, Etc.
Increase school program awareness via reaching out to children mental health institutes likewise: Citrus, Institute For Child and Family health, Henderson, Etc. via, their Facebook, LinkedIn page, Etc.
Increase school program awareness via reaching out to individuals/therapists serves children’s mental health service providers likewise: Applied behavior Analysis, mental councilors, case managers, speech/language (SLP), occupational (OT), physical therapy (PT), phycologist, psychiatrists Etc. via, their Facebook, LinkedIn page, Etc.
Increase school program awareness via reaching out to State of Florida TV and Radio Stations likewise: Telemundo, ETC.
Increase school program awareness via reaching out to Social Media Advertisements likewise: YouTube Etc.
Increase school program awareness via reaching out to Children Advocacy Centers likewise: Autism Speaks, Parent To Parent, UM-Card, ETC.
Increase school program awareness via reaching out to nearby cities Children Daycares for ages up to 4 years old.
Increase school program awareness via reaching out to nearby cities after school programs
Keep and maintain the confidentiality of SFSE login and PW of all social media and website management

Company Description

Diverse population! Great benefits are offered \r\nNote: Staff receive 6 weeks and 2 days.\r\nVacation accumulation 1 paid day end of each month\r\nSick paid leave 1 paid day end bi- monthly \r\n\r\n*Fall Break, November 24 – November 28, 2026 (1 week)\r\n*Winter Break, December 22, 2024 – January 2, 2026 (2 weeks)\r\n*Spring Break, March 23– 27, 2026 (1 week)\r\nInstructional Staff \r\n*Summer Break, June 8 – Aug 03, 2025 (8 Weeks/2 Months)\r\n*Summer Break, Timeshare June 08,2025 - July 31st (4 Weeks)