Job Description
Job DescriptionSalary:
We are seeking aStrategic Partnership Managerto oversee and execute influencer marketing campaigns aimed at expanding our acquisition network and strengthening partnerships with Operating Partners. The role involves developing, implementing, and evaluating campaigns that harness influencer and strategic third-party partnerships. The Strategic Partnership Manager will be instrumental in optimizing current relationships, identifying suitable partners, negotiating beneficial deals, and ensuring campaign success through analysis and strategic adjustments. The manager also tracks and analyzes campaign success, adjusts strategies as needed, and reports back to senior management. Keeping up with the latest trends and best practices is crucial to ensure campaigns are effective and innovative.
YOUR CHALLENGE:
- Develop and execute influencer marketing strategies aligned with overall marketing objectives.
- Regular liasing and collaboration with Commercial, Ad Ops, and Revenue Ops team.
- Identify and engage influencers whose audience and values align with our brand.
- Manage the end-to-end execution of influencer campaigns, including timeline management, account manager to the third-party partner, performance tracking, and post-campaign analysis.
- Provide regular reports on campaign performance, including metrics such as engagement, reach, and ROI.
- Collaborate with cross-functional teams (e.g., social media, creative, PR) to ensure cohesive campaign execution.
- Stay abreast of industry trends and best practices in influencer marketing to innovate and enhance campaign effectiveness.
- Monitor campaign budgets and ensure efficient allocation of resources.
- Conduct market research and analysis to identify emerging trends and influencers relevant to our target demographics.
- Provide guidance and support to internal teams and external partners on best practices and strategies for leveraging influencer partnerships effectively.
- Continuously optimize
campaign performance through A/B testing, audience segmentation, and creative experimentation.
- Stay informed about legal regulations and industry guidelines related to influencer marketing and ensure all campaigns adhere to compliance requirements.
TO DO IT, YOU WILL NEED:
- Bachelor's degree in business, finance, marketing, or a related field; Master's degree preferred.
- 2 3 years of account management experience.
- Proven experience in account management, preferably in the US-regulated online gambling industry.
- Previous experience in social media marketing and understanding of acquisition and monetization via social media is a plus.
- Demonstrated ability to drive results and achieve business objectives through strategic thinking, data-driven decision-making, and effective execution. Possesses a strong business acumen and a track record of delivering measurable outcomes in a dynamic and competitive environment.
- Experience working with cross-functional teams and in a matrix organizational structure is an advantage.
- Solid understanding of financial management principles, including budgeting, forecasting, and P&L analysis.
- An analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels.
- Ability to work flexible hours several times a week and/or upon need (ex., starting at 6am Eastern time or finishing at 8pm Eastern time).
This role will initially be carried out on a fully remote basis and will transition to a hybrid working model once our Miami hub is up and running.
WORKING CONDITIONS:
- This position is 100% remote. Must be available during regular business hours in your evening and/or weekend work on occasion. Must possess a stable, high-speed internet and working cellular telephone. Must be able to routinely perform indoor work with minimum noise levels. Must be able to perform job functions independently and work effectively either on their own or as part of a team. Must be able to plan and direct the work activities of self andothers.Mustbe able to read and carry out various written instructions and follow oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence, naturally or electronically and may include adaptive aids. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on both internal and external confidential matters.
PHYSICAL REQUIREMENTS:
- Perform primarily sedentary work with limited physical exertion. Must be able to routinely perform work on computer for an average of 8 hours per day. At times, occasional evening and weekend work may be required. Must be capable of travel by automobile (as driver and passenger), commercial airlines, rental vehicles and public transportation and be able to lodge in public facilities, as may be occasionally asked to travel to sites or events. Must be capable of regular, reliable, and timely attendance.
Catena Media is an Equal Opportunity Employer M/F/D/V, which believes in diversity in the workforce.
The job description doesn't imply an employment contract, nor is it intended to include every duty, task, or instruction for which the employee is responsible. Other tasks may be assigned, based on business needs and the department supervisor's request.