Social Media & Digital Communications Manager

The Brand Advocates, Inc.

Miami, FL, USA

Published: 6/14/2022

Full Time

Job Description

The Brand Advocates is Florida’s leading communications and marketing agency, with offices in Miami, Fort Lauderdale, Tampa, Orlando, and West Palm Beach. We specialize in helping brands, destinations, and organizations achieve measurable results through bold ideas, data-driven strategy, and innovative storytelling. From tourism and transportation to public affairs and community engagement, The Brand Advocates delivers campaigns that are on brand, on message, and on target. Our team of strategists, creatives, and digital experts partners with clients to elevate their visibility, strengthen their reputation, and drive impact across diverse audiences.

Position Title: Social Media Manager
Reports To: Director of Marketing & Public Affairs
Location: Florida (Hybrid/Remote Option)
Employment Type: Full-Time

Position Summary

The Social Media Manager is responsible for managing, creating, and optimizing content across The Brand Advocates’ client social media platforms. This role requires a blend of creativity, analytics, and community engagement skills. The Social Media Manager will design and execute social strategies that grow audiences, foster engagement, and deliver measurable outcomes aligned with client objectives.

Key Responsibilities

Develop and execute social media content calendars for multiple clients across Instagram, Facebook, LinkedIn, Threads, TikTok, and X.
Write engaging copy, source visuals, and coordinate with designers and video editors to produce compelling content.
Monitor social media channels for trends, opportunities, and audience engagement.
Manage community interactions by responding to comments, messages, and mentions in a timely and professional manner.
Track, analyze, and report on social media performance metrics, adjusting strategies as needed.
Collaborate with internal teams to integrate social media into larger campaign strategies.
Stay up to date with platform updates, emerging trends, and best practices.
Run paid social media campaigns for both the firm, and clients.

Qualifications

Bachelor’s degree in Marketing, Communications, Journalism, or related field.
3–5 years of experience managing professional social media accounts.
Proficiency with social scheduling and analytics tools (e.g., Hootsuite, Sprout Social, Meta Business Suite).
Strong writing, editing, and storytelling skills.
Ability to translate client objectives into creative, shareable content.
Experience running paid social media campaigns is a plus.
Highly organized, deadline-driven, and adaptable to fast-changing priorities.

Company DescriptionThe Brand Advocates is Florida’s leading communications and marketing agency, with offices in Miami, Fort Lauderdale, Tampa, Orlando, and West Palm Beach. We specialize in helping brands, destinations, and organizations achieve measurable results through bold ideas, data-driven strategy, and innovative storytelling. From tourism and transportation to public affairs and community engagement, The Brand Advocates delivers campaigns that are on brand, on message, and on target. Our team of strategists, creatives, and digital experts partners with clients to elevate their visibility, strengthen their reputation, and drive impact across diverse audiences.