Job Description
Job DescriptionDescription:
About the Role
We’re seeking a highly organized and creative Social Media Coordinator to manage and grow the digital presence of multiple financial advisor brands across LinkedIn, Facebook, TikTok, Instagram, Twitter (X), and YouTube. This role requires a strategic thinker with strong writing skills and a keen eye for visually compelling content who thrives in a fast-paced, deadline-driven environment.
Key Responsibilities: Social Media Content Creation & Scheduling
? Design and produce daily graphic content (static posts, short-form videos, carousels) tailored to each platform’s audience and format.
? Write engaging, compliant captions that align with financial advisor voice, tone, and goals.
? Schedule content several weeks in advance using the HubSpot platform and maintain a rolling editorial calendar. YouTube Content Creation
? Write SEO-friendly titles and descriptions for YouTube videos.
? Upload and schedule videos, including custom thumbnail images, keywords/tags.
? Monitor YouTube channel analytics to support continued growth and engagement. Performance Tracking & Reporting
? Run weekly and monthly reports in HubSpot and other analytics tools to evaluate:
? Best-performing post types
? Engagement rates
? Audience growth
? Platform-specific trends
? Present data-driven insights to help refine content strategy and boost ROI.
Requirements:
? Qualifications & Skills
? 2–4 years of experience in social media content creation, preferably in financial services or B2C industries.
? Proficient in Canva, Adobe Creative Suite, or similar design tools.
? Strong writing skills, with the ability to communicate complex financial topics clearly and compliantly.
? Experience with HubSpot or other social scheduling platforms.
? Comfortable using YouTube Studio for video uploads and channel management.
? Working knowledge of platform analytics and experience interpreting performance data.
? Highly organized, detail-oriented, and comfortable juggling multiple brand accounts simultaneously