Content Personalization Coordinator

Job Description

Job Description

About Senior Healthcare Advisors

Senior Healthcare Advisors (SHA) connects thousands of seniors nationwide to Medicare Advantage plans that best fit their needs. Behind that service is a marketing engine that blends strategy, empathy, and creativity, designed to deliver value at every stage of the customer journey. We’re expanding our in-house marketing department with passionate professionals who are eager to learn, collaborate, and grow in a performance-driven culture.

The Opportunity

We’re hiring a Content Personalization Coordinator to design, manage, and optimize marketing content across all funnel stages: from first, ad impression to follow-up engagement. The ideal candidate combines creative thinking with strategic discipline, ensuring that every message, email, and page adapts to our audience's needs and interests.

This position requires both creativity and structure. You’ll coordinate closely with marketing operations tasks, design, and analytics to ensure that every campaign reflects our mission of clarity, compassion, and conversion efficiency.

What You’ll Do

• Develop and manage content libraries for multiple audience types and campaign stages;
• Write and edit landing page copy, email sequences, ad messages, and other marketing assets to align with specific audience motivations and eligibility criteria;
• Partner with technical and compliance teammates to ensure messaging consistency across paid and owned channels;
• Track engagement metrics and identify which types of content drive higher conversion rates and lead quality;
• Implement ongoing message testing to refine campaign impact continuously;
• Encourage a collaborative, feedback-driven environment where content ideas are tested and refined together.

Requirements

• 3-5 years of experience in content strategy, digital marketing, or lifecycle campaign management;
• Bachelor’s degree in marketing, communications, English, or journalism;
• Excellent writing and editing skills with the ability to tailor content to different audiences;
• Experience with marketing automation tools (ActiveCampaign, Mailchimp, or similar);
• Understanding of funnel performance metrics and user journey optimization;
• Strong organizational skills, proactive communication, and genuine curiosity to learn and evolve;
• Team-oriented personality with emotional intelligence, humility, and a drive to help others succeed.

Why Join SHA

You’ll be part of a collaborative marketing team that values originality, ethics, transparency, and learning. We invest in people who care about the details, because those details help real people understand life-changing healthcare options. If you thrive in an environment that rewards curiosity, growth, and teamwork, you’ll build a long-term career here.