Job Description
JOB TITLE: Program Manager – Digital & Marketing Enablement
Location: Orlando, FL (Remote but potential for hybrid)
Duration: 6-month contract (Potential extension)
Role Summary
The Program Manager – Digital & Marketing Enablement leads enterprise programs that support customer growth, marketing effectiveness, and operational alignment through digital platforms. This role oversees cross-functional initiatives spanning CRM, customer-facing websites, and marketing capabilities, ensuring technology enables acquisition, retention, personalization, and excellent and consistent customer experiences.
Acting as a strategic partner to Marketing, Sales, Digital, and Technology leaders, this role translates business priorities into well-governed, executable programs that deliver clear customer and organizational value.
Key Responsibilities
Business & Program Leadership
Own a portfolio of digital and marketing enablement programs aligned to business priorities
Support program objectives, success measures, and delivery roadmaps for CRM and website initiatives
Prioritize initiatives, along with IT, based on customer impact, business need, and organizational readiness
Customer & Marketing Enablement
Lead programs that improve customer acquisition, engagement, and retention
Ensure CRM and website capabilities support segmentation, personalization, campaign execution, and sales enablement
Partner with Marketing and Sales leaders to enable consistent, data-driven customer interactions
Cross-Functional & Executive Partnership
Serve as a strategic bridge between Marketing, Sales, Digital, and Technology teams
Facilitate alignment on priorities, trade-offs, and sequencing
Provide clear, outcome-focused updates to senior leadership
Vendor & Delivery Management
Manage external partners, agencies, and system integrators
Oversee budgets, timelines, and delivery quality
Ensure solutions align with enterprise standards, security, and data privacy requirements
Change, Adoption & Continuous Improvement
Partner with the assigned Change Manager to drive change management and adoption across marketing and business teams
Ensure teams are prepared to effectively use CRM and digital platforms
Identify opportunities to improve processes, usability, and platform effectiveness
Required Qualifications
Bachelor’s degree in Business, Marketing, Information Systems, or related field
7–10+ years of experience leading business-driven digital or marketing programs
Proven experience delivering CRM and customer-facing website initiatives
Strong stakeholder management, communication, and decision-making skills
Preferred Qualifications
Experience in marketing operations, digital transformation, or customer experience programs
Familiarity with CRM, website design, integrations, marketing automation, analytics, and customer data platforms
PMP, Agile, or similar program management certification
Core Competencies
Business-Led Program Management
Customer Engagement & Marketing Enablement
CRM & Digital Experience Platforms
Cross-Functional Leadership
Change Management & Adoption
What Success Looks Like
Well-aligned digital and marketing programs that support customer engagement goals
Strong adoption and effective use of CRM and customer platforms
Clear alignment between Marketing, Sales, and Digital teams
Consistent, scalable customer experiences across digital channels
If hired, you will enjoy the following Eclaro Benefits:
- 401k Retirement Savings Plan administered by Merrill Lynch
- Commuter Check Pretax Commuter Benefits
- Eligibility to purchase Medical, Dental & Vision Insurance through Eclaro
If you feel you are qualified with the required skills and if you are interested, please free to send your word version most updated resume TAILORED to the job description above to June@eclaro.com or call (212)804-7476.
Equal Opportunity Employer: Eclaro values diversity and does not discriminate based on Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status, in compliance with all applicable laws.