Social Media Manager

Job Description

Job DescriptionDescription:

Role: Social Media Manager

Location: Hybrid

Reports to: VP of Marketing

Travel: Up to 30% of the time

We’re looking for a bold, creative, and strategic Social Media Manager to own and amplify bartaco’s

presence across all social platforms. If you live and breathe content, love telling brand stories that

resonate, and know how to turn insights into follows, this role is for you. You’ll lead content strategy,

creation, community engagement, and daily social management to grow our audience and deepen

brand love for our restaurant brand and vibe. You’re someone who understands how to make a

brand feel human online, knows what’s trending (and why it matters), and isn’t afraid to experiment

to see what works. You can blend creativity with analytics, and you're comfortable being the voice

behind the brand and working hand in hand with leaders and team members to make compelling

REAL content. This role reports to the VP of Marketing and works closely with the creative,

marketing, and in-store teams to make sure our social strategy and execution feel fresh, brand

aligned, elevated, and community-driven.

Requirements:

The Role & Responsibilities

• Create engaging and on-brand original social content for use primarily on TikTok, Instagram, Facebook, and LinkedIn that adheres to the bartaco brand voice and aesthetic while infusing a fresh personality and point of view.
• Keep bartaco content fresh and relevant by applying weekly and monthly reporting insights, researching current trends in social media, food, music, and culture.
• Strategically increase organic social channel engagement, following, and brand loyalty with the bartaco community by staying on top of the latest trending topics and understanding the current zeitgeist.
• Analyze social media data to forecast trends and drive strategic decisions. Test new strategies and trends against clear KPIs and metrics for defining success.
• Support and connect KPIs and metrics to top-line revenue growth and store traffic.
• Regularly pitch concepts for new social media series or initiatives that are in line with the latest viral trends, while always keeping the brand voice and parameters in mind.
• Lead the creation and development of real-time content and coverage of live and in-store events (will involve occasional weekend or evening coverage).
• Manage all social creative briefs and asset requests.
• Develop shot lists and mood board social concepts for execution at all campaign photoshoots.
• Organize and archive all content and deliver final assets to members of the design and marketing team.
• Share feedback, insights, and thoughtful ideas with manager to improve the process.
• Write copy for all social media captions.
• Ongoing recommendations on the leading influencers and creators that align with bartaco brand values and mission for both content creation and gifting/SWAG strategies.
• Assist in the management of the editorial calendar, consisting of social-created content, UGC, and content provided by other departments and strategic partners.
• Short-form video editing – quick and advanced video editing for made-for-social formats.
• Build and export assets, including interactive formats such as GIFs, slideshows, short videos, etc.
• Monitor competitor (and industry leaders) content to apply best practices, develop new ideas, and improve the overall social media content strategy.
• Track, learn, optimize, analyze, and distribute reports on social media performance to the internal team and regularly make recommendations, updates, and strategic improvements/recommendations based on findings.

You:

• 5-7 years’ experience working in a creative environment creating content for digital platforms – Instagram, TikTok, LinkedIn, YouTube, Facebook, Twitter, and Pinterest.
• Able to pitch and execute innovative, next-level concepts quickly.
• Bold, extroverted, and a strong communicator.
• Knowledge of Adobe CS Suite, Figma, Later, Premier Pro, and Excel.
• Have on-set experience and a portfolio that demonstrates beautiful, imaginative, and strategic social content, copy, and campaigns.
• BA/BS/BFA.
• Located in an area with easy commuting access to one of our restaurants.
• Have positive energy and a can-do attitude.
• Open to receiving and applying valuable feedback.
• Consider yourself a “creator” and are eager to share and execute on new and interesting ideas.
• Have a strong visual eye and a knack for creating and curating conversational, shareable content.
• Can be comfortable behind and in front of the camera.
• Self-motivated with a desire to achieve results and excel both individually and as a team.
• Have enthusiasm for social media, marketing, restaurants, and retail.
• Have an individual sense of style, with culturally relevant and elevated taste.
• Communicate honestly, professionally, directly, and with compassion, and allow space for others to do the same.
• Understand the importance of process and communication while working on creative initiatives.
• Are good at managing up and across, eager to have the opportunity to manage interns.
• Are comfortable confidently interfacing with founders and senior management to execute on projects effectively.
• Have a personal following/influence or experience managing a brand’s social media.
• Willing to travel up to 30% of the time.
• The amount a particular employee will earn within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, experience, skills, performance, and business needs.