Job Description
Job DescriptionWe are looking for a dynamic and results-driven Marketing Manager to lead innovative marketing strategies and drive brand growth. Based in Boca Raton, Florida, this role is ideal for someone with a passion for creating impactful campaigns, enabling sales teams, and developing product messaging that resonates with diverse audiences. The ideal candidate will thrive in a fast-paced environment and collaborate effectively across departments to achieve strategic goals.
Responsibilities:
• Equip sales teams with updated product materials, presentations, and messaging to enhance customer engagement.
• Manage customer databases and lead qualification processes while supporting lead generation initiatives.
• Oversee the creation and maintenance of sales tools, including dashboards, proposals, and sales decks.
• Assist sales teams with demos, pitches, and negotiations to ensure successful client interactions.
• Train sales staff on product features, marketing strategies, and platform usage.
• Execute integrated marketing campaigns to boost lead generation and strengthen brand visibility.
• Plan and manage trade shows and events, handling logistics, collateral development, and media preparation.
• Lead digital marketing efforts, including paid advertising and campaign optimization using analytics tools.
• Develop product messaging and positioning tailored to various industries and international markets.
• Collaborate with product, engineering, and executive teams to ensure brand consistency and alignment.• Bachelor’s degree in marketing, communications, business, or a related field.
• Minimum of 5 years of experience in marketing, with expertise in digital strategy, product marketing, and brand positioning.
• Proven track record in B2B marketing, including go-to-market planning, pricing strategy, and market segmentation.
• Proficiency in marketing tools and CRM platforms such as HubSpot, as well as analytics systems.
• Experience planning and executing promotional events and marketing campaigns.
• Ability to work cross-functionally with teams across product, sales, engineering, and executive leadership.
• Strategic mindset with potential to advance into higher leadership roles, such as Chief Marketing Officer.
• Comfort working in a dynamic startup environment with both national and international scope.