Product Marketing Manager -- Wellness (CPG | Retail + eCommerce)

Job Description

Title: Product Marketing Manager — Wellness (CPG | Retail + eCommerce)

Location: Miami, FL — On-site (5 days/week)

Reports to: VP, eCommerce

About Megalabs USA

Megalabs USA is expanding a wellness portfolio that includes Prunelax, Fr!ska, Enterex, and Prospan. We’re looking for a hands-on Product Marketing Manager to turn insights into clear positioning, high-converting content, and effective go-to-market plans across U.S. retail and eCommerce (Amazon, Walmart, CVS, etc.).

Description:

Brand & Product Strategy

• Build annual/quarterly plans for assigned brands: positioning, messaging, claims, and KPIs.
• Lead category and competitive analyses to identify whitespace and sharpen differentiation.
• Partner with Global/R&D/Legal on innovation (packaging updates, new formats/counts/flavors) and claims substantiation.

Go-to-Market & Execution

• Own product launch/refresh plans (timelines, briefs, budgets, success metrics).
• Manage creative briefs and coordinate agencies/in-house teams; ensure assets meet platform best practices (organic, paid, PDP, retail media).
• Drive website updates and optimize retailer assets for conversion (Amazon A+/SEO, Walmart Rich Media, CVS, etc.).

Performance & Sales Enablement

• Manage channel budgets with a test-and-learn approach across Meta, Google, TikTok, and retail media (Amazon Ads, Walmart Connect, Roundel, Instacart).
• Track and report KPIs (velocity, conversion, ROAS/TACOS, share); recommend optimizations.
• Support sell-in: line reviews, shopper programs, displays, and customer meeting materials.
• Collaborate closely with eCommerce, Sales, R&D, and Legal to align plans and timelines.

Collaboration & Leadership

• Coordinate cross-functional workstreams; keep owners and deadlines clear.
• Manage agencies and vendors; may mentor a coordinator/intern as the team grows.
• Contribute to a results-driven, collaborative culture.

What you’ll bring

• 4+ years in CPG brand/product/product marketing or marketing operations with budget ownership and campaign execution in the U.S.
• Experience launching/scaling products across retail + eCommerce; experience with Amazon/Walmart content and retail media platforms.
• Strong project management, communication, and brief-writing skills; high attention to detail.
• Data-driven mindset; proficiency with Excel/PowerPoint and marketing analytics.
• Bonus: consumer health/OTC exposure; GA4/Looker, Salsify/Syndigo, Pacvue/Perpetua;
• Spanish a plus.