Digital Communications Manager
Job Description
Job DescriptionBenefits:
- Employee discounts
- Opportunity for advancement
Arts Bonita seeks a creative and data-driven Digital Communications Manager to elevate and expand our digital presence. This part-time, in-person role is responsible for growing Arts Bonitas audience and engagement across TikTok, Instagram, Facebook, YouTube, X (Twitter), LinkedIn, and emerging platforms both organically and through strategic paid advertising while ensuring our brand voice remains clear, compelling, and consistent.
Working closely with the Executive Director, Marketing Team, and colleagues in Programming, Development, and Education, the Digital Communications Manager will create and execute campaigns that drive ticket sales, class enrollments, membership growth, and donor engagement, strengthening Arts Bonitas reputation as Southwest Floridas premier cultural destination.
Key Responsibilities
Digital Strategy & Platform Growth
- Develop and execute a comprehensive digital growth plan across TikTok, Instagram, Facebook, YouTube, X (Twitter), LinkedIn, email campaigns, and paid advertising platforms.
- Grow Arts Bonitas audience organically through creative, shareable content and strategically through targeted paid campaigns.
- Monitor and analyze campaign performance, using data and insights to optimize content strategy and advertising spend.
Content Creation & Campaign Execution
- Produce and schedule engaging social media content (graphics, video, copy) that promotes concerts, theater productions, exhibitions, classes, and events.
- Write and design email newsletters, e-blasts, and digital ads that drive conversions and engagement.
- Ensure all digital communications reflect Arts Bonitas brand identity and resonate with target audiences.
- Collaborate with photographers, videographers, and designers to generate visually compelling and high-quality content.
Audience Engagement & Community Building
- Actively manage and grow TikTok, Instagram, Facebook, YouTube, X (Twitter), and LinkedIn communities, responding to comments and messages to build strong connections.
- Identify and implement innovative strategies such as geofencing, retargeting, influencer partnerships, and experimenting with new social trends to reach fresh audiences.
- Support Development and Membership teams by creating digital campaigns that strengthen donor stewardship and member retention.
Collaboration & Project Management
- Serve as Arts Bonitas digital brand ambassador, ensuring alignment of messaging across all public communications.
- Work closely with the marketing team to meet deadlines for season announcements, fundraising campaigns, and program launches.
- Manage timelines, budgets, and vendor relationships to deliver campaigns efficiently and on brand.
Qualifications
- Proven experience in digital communications, marketing, or social media strategy, ideally in arts, culture, or entertainment sectors.
- Expertise with social media platforms (TikTok, Instagram, Facebook, YouTube, X, LinkedIn) and management tools.
- Strong understanding of paid digital advertising (Meta Ads Manager, Google Ads) and campaign optimization.
- Excellent copywriting and storytelling skills with a strong visual sense.
- Proficiency with graphic design tools (Adobe Creative Suite, Canva, etc.).
- Highly organized, deadline-driven, collaborative, and passionate about the arts.
Success in This Role Looks Like
- Consistent, creative, and brand-aligned presence across TikTok, Instagram, Facebook, and other platforms.
- Substantial growth in followers and engagement across all digital platforms, with measurable gains in reach and impressions.
- Measurable audience growth and engagement across social channels and email campaigns.
- Successful paid campaigns that drive ticket sales, memberships, and donations with clear ROI.
- A vibrant online community that amplifies Arts Bonitas mission and programming.