Program Manager - Digital & Marketing Enablement
Job Description
Job Description
Program Manager – Digital & Marketing Enablement
Department: Commercial – Digital & Marketing
Reports To: Director, Digital Transformation & Enablement
Location: Hybrid / On-site as required
Role Summary
The Program Manager – Digital & Marketing Enablement leads enterprise programs that support customer growth, marketing effectiveness, and operational alignment through digital platforms. This role oversees cross-functional initiatives spanning CRM, customer-facing websites, and marketing capabilities, ensuring technology enables acquisition, retention, personalization, and excellent and consistent customer experiences.
Acting as a strategic partner to Marketing, Sales, Digital, and Technology leaders, this role translates business priorities into well-governed, executable programs that deliver clear customer and organizational value.
Key Responsibilities
Business & Program Leadership
- Own a portfolio of digital and marketing enablement programs aligned to business priorities
- Support program objectives, success measures, and delivery roadmaps for CRM and website initiatives
- Prioritize initiatives, along with IT, based on customer impact, business need, and organizational readiness
Customer & Marketing Enablement
- Lead programs that improve customer acquisition, engagement, and retention
- Ensure CRM and website capabilities support segmentation, personalization, campaign execution, and sales enablement
- Partner with Marketing and Sales leaders to enable consistent, data-driven customer interactions
Cross-Functional & Executive Partnership
- Serve as a strategic bridge between Marketing, Sales, Digital, and Technology teams
- Facilitate alignment on priorities, trade-offs, and sequencing
- Provide clear, outcome-focused updates to senior leadership
Vendor & Delivery Management
- Manage external partners, agencies, and system integrators
- Oversee budgets, timelines, and delivery quality
- Ensure solutions align with enterprise standards, security, and data privacy requirements
Change, Adoption & Continuous Improvement
- Partner with the assigned Change Manager to drive change management and adoption across marketing and business teams
- Ensure teams are prepared to effectively use CRM and digital platforms
- Identify opportunities to improve processes, usability, and platform effectiveness
Required Qualifications
- Bachelor’s degree in Business, Marketing, Information Systems, or related field
- 7–10+ years of experience leading business-driven digital or marketing programs
- Proven experience delivering CRM and customer-facing website initiatives
- Strong stakeholder management, communication, and decision-making skills
Preferred Qualifications
- Experience in marketing operations, digital transformation, or customer experience programs
- Familiarity with CRM, website design, integrations, marketing automation, analytics, and customer data platforms
- PMP, Agile, or similar program management certification
Core Competencies
- Business-Led Program Management
- Customer Engagement & Marketing Enablement
- CRM & Digital Experience Platforms
- Cross-Functional Leadership
- Change Management & Adoption
What Success Looks Like
- Well-aligned digital and marketing programs that support customer engagement goals
- Strong adoption and effective use of CRM and customer platforms
- Clear alignment between Marketing, Sales, and Digital teams
- Consistent, scalable customer experiences across digital channels
Company Description2017 – Based on our past performance with the Department of Energy (DOE), UGT was selected into the Mentor Protégé program to support Stanford National Accelerator Laboratory (SLAC) in California.
2013-2015 – UGT secured 400% growth over this 3-year period.
2012-2017 – Inc. Magazine has named UGT to its 500/5000 list of top IT service companies in the US for six straight years.
2018 – UGT has been honored as a Proven Performer in the ZeroChaos Performance Excellence Program.
Company Description
2017 – Based on our past performance with the Department of Energy (DOE), UGT was selected into the Mentor Protégé program to support Stanford National Accelerator Laboratory (SLAC) in California.\r\n2013-2015 – UGT secured 400% growth over this 3-year period.\r\n2012-2017 – Inc. Magazine has named UGT to its 500/5000 list of top IT service companies in the US for six straight years.\r\n2018 – UGT has been honored as a Proven Performer in the ZeroChaos Performance Excellence Program.