Job Description
Job Description
Role Summary:
The Brand Copywriter is responsible for creating clear, persuasive, and on-brand written content that describes products, highlights their benefits, and drives consumer purchases. They translate technical features into compelling, customer-focused language across websites, emails, ads, packaging, social media, blog articles, and other marketing channels. This position will work directly with product management and design, as well as the e-commerce and advertising teams, to ensure copy is accurate, optimized, and aligned with the brand voice.
Location: Pompano Beach, FL
Reports To: Brand Director
Responsibilities:
Brand Voice & Messaging
Develop, maintain, and evolve a consistent brand voice that reflects our 30-year heritage and modern direction.
- Transform product features, technical specs, and innovation stories into clear, compelling consumer benefits.
- Ensure tone consistency across all messaging channels, including packaging, digital, and retail environments
Product Copywriting
- Write persuasive, benefit-led product descriptions for luggage, backpacks, accessories, and new collections.
- Translate design and spec documents into accurate, consumer-friendly copy for internal systems and retail partners.
- Create retailer-specific content (Amazon, Walmart, Target, Costco, etc.) aligned with each platform’s guidelines and best practices.
- Provide new short-form and long-form feature copy for PDPs, ensuring variants can support A/B testing, seasonal refreshes, and SEO improvements.
- Proactively suggest new synonym lists for Shopify’s Search & Discovery app as new copy is developed or new customer search behaviors emerge, helping expand internal search accuracy and conversion.
Digital & Website Content
- Write copy for homepage banners, category introductions, landing pages, and PDP storytelling.
- Collaborate with the digital team to enhance SEO through optimized on-page copy, metadata, and keyword integration.
- Support A/B testing efforts by generating headline, CTA, and body copy variations designed to convert.
Advertising & Social Media
- Develop short-form copy for paid ads across Meta, Google, YouTube, TikTok, and Display placements.
- Craft captions, hooks, and messaging frameworks for social media posts, short-form videos, and UGC-style content.
- Work closely with the creative/video team on scripts for brand films, promotional videos, and Sora-based generative content.
Email, CRM & Content Marketing
- Write email communications for campaigns, product launches, promotions, and automated flows.
- Develop editorial blog content and travel-focused articles supporting SEO, brand authority, and storytelling.
- Contribute to loyalty and retention messaging, including Insider Rewards initiatives.
Cross-Functional Collaboration
- Partner with product development, design, marketing, and onboarding teams to ensure accurate representation of features and benefits.
- Work closely with the creative team to support seasonal campaigns, packaging updates, and in-store signage.
- Participate in brainstorming sessions and provide creative input on brand direction and messaging strategy.
Proofreading & Quality Control
- Review all written materials for grammar, tone consistency, clarity, accuracy, and compliance.
- Ensure all messaging aligns with brand guidelines and conveys a premium yet accessible tone.
Qualifications:
- Education: A Bachelor’s degree in Business, Communications, or a related field is preferred.
- Experience: 3+ years of professional copywriting experience, preferably in consumer goods, retail, lifestyle, or e-commerce.
Technical Skills:
- Excellent writing, editing, grammar, and storytelling skills combined with an ability to simplify technical details and communicate them in consumer-friendly language.
- Familiarity with SEO principles and tactics, D2C web practices, retail partner copy standards, and generative AI tools.
- Experience using project management platforms (Asana, Notion) or CMS systems is viewed as a plus. Knowledge of manufacturing, travel gear, consumer electronics, or related industries is also considered a plus.
Company DescriptionOfficial SwissGear and Wenger branded luggage, backpacks, and travel accessories manufacturer. Often imitated but never equaled, SwissGear and Wenger are authentic Swiss brands in the genuine Victorinox Swiss Army Knife family of products. With a true commitment to embracing innovation, upholding Swiss principles of design, and tirelessly enforcing the highest standards of quality, we deliver highly functional, practical products to our consumers through our many big box and e-commerce retail partners.
Company Description
Official SwissGear and Wenger branded luggage, backpacks, and travel accessories manufacturer. Often imitated but never equaled, SwissGear and Wenger are authentic Swiss brands in the genuine Victorinox Swiss Army Knife family of products. With a true commitment to embracing innovation, upholding Swiss principles of design, and tirelessly enforcing the highest standards of quality, we deliver highly functional, practical products to our consumers through our many big box and e-commerce retail partners.