SPECIALIST - DIGITAL MARKETING AUTOMATION

Job Description

Job Description

Overview

The Marketing Automation Specialist will support in the configuring and deploying of email campaigns, marketing automation integration, content and administering triggers, targeting and personalization rules. This is a shared service supporting Seminole Gaming as well as all Hard Rock lines of business, such as Hard Rock Cafes, Hotels, Casinos and Entertainment, and the new Unity by Hard Rock loyalty program. Our digital ecosystem consists of multiple marketing automation tools including Salesforce Marketing Cloud, and Acoustic Campaign, plus complex integrations with our new global loyalty program, Unity by Hard Rock. This person is a rock star in assisting with configuring automated journeys; supportive in the duties of tagging, data collection, A/B testing, campaign optimization and governance. This person is naturally curious who inquisitively researches for solutions, and an energetic doer that sees end to end tasks to the finish line with a continuous improvement interactive approach. Success in this role will be in empowering the organization to understand, target and personalize communications across touchpoints of the ever-evolving customer journeys in the Email, Push and SMS channels, while effectively tracking, measuring, interpreting and communicating insights in a continuous test, learn and optimize culture.

Responsibilities

• Support in updating end-to-end journey content and managing personalization rules on a variety of company owned websites and mobile apps, keeping in mind ADA compliancy and SEO best practices.
• Assist in coordinating the email campaign process from beginning to end including creative, template build, approvals, list management and post analysis.
• Understanding of the marketing automation, audiences, customer segmentation, targeting and personalization.
• Knowledge to adhere to security and privacy guidelines in relation to GDPR and related requirements.
• Support the development, enhancements, and operation of standardized best practices, business processes and workflows.
• Communicate with our digital insights team to effectively track, measure, and act on insights assuring the proper data is accessible, validated, and reported (push/pull).
• Help derive insights and effectively communicate corresponding narratives around customer behaviors that identify and connect all touchpoints.
• Collaborate with internal and partner creative resources to solution designs and creative.
• Work cross-functionally with internal teams and departments outside of marketing to execute upon specific company initiatives.
• Support corporate and property level marketing team members on web and email platforms.
• Assist with ongoing email audits.
• Ability to read and understand analytics and A/B testing outcomes to help improve strategies, tactics and engagement communications.
• Support in designing, developing, and implementing intuitive dashboards designed for various target audience consumption by business stakeholders (SFMC, Acoustic)
• Help determine, promote and enable objectives, methods and tools for iterative testing, launches and optimization efforts (email/Push/SMS channels).
• Support in identifying, building and optimizing high-value audiences for targeting across Email, Push and SMS channels.
• Open to learning and applying, as well as perform other duties/projects as the organization grows and evolves.

Qualifications

• 2+ years demonstrated experience in a marketing automation, with specific experience with Salesforce Marketing Cloud and/or Acoustic Campaign.
• Continuous learner, and eager to be an SFMC guru; with additional expert level focus on Acoustic Campaign and other customer engagement platforms.
• Bachelor's degree in Marketing, Computer Science, Math, or Statistics.
• Capable of identifying audience segments and execute on personalized campaigns.
• Ability to organize campaign results, and translate into actionable insights that drive many forms of success.
• Experience with A/B and multivariate testing techniques, best practices and tools (i.e. Optimizely, Adobe Target), a plus.
• Understanding of HTML and CSS.
• Able to prioritize and complete tasks in an agile environment
• Recent, hands-on knowledge of Salesforce Marketing Cloud and/or Acoustic Campaign
• Experience growing, engaging with, and analyzing performance of a large email marketing database
• Naturally curious with a passion for understanding consumer behavior and trends in both the digital space and in relation to the broader scope of business.
• Must be a “Doer” and thrive in a fast-paced, dynamic, and agile environment that can pivot quickly.
• Microsoft Office, Google Drive, Adobe Creative Cloud, Jira and Confluence
• Excellent organizational and time-management skills to handle multiple tasks, prioritize effectively, and meet project deadlines.
• Strong interpersonal and team player skills. Highly collaborative.
• Strong detail orientation with a highly trusted degree of integrity, accuracy, and results orientation.