Job Description
Job Description
We are searching for a forward-thinking Marketing Manager – Brand Strategy & Innovation to elevate our digital presence, drive direct bookings, and shape the future of hospitality marketing through creativity, technology, and AI-powered strategy.
This role blends storytelling, digital advertising, data analytics, and content creation to showcase one of Southwest Florida’s premier hotels.
Key Responsibilities
Digital Strategy & Performance
• Develop and optimize digital campaigns across social, email, and web.
• Use AI tools for segmentation, personalization, and automation.
• Track KPIs and provide monthly performance dashboards.
Social Media Leadership
• Create platform-specific content for Instagram, Facebook, LinkedIn, TikTok.
• Maintain editorial calendars and content workflows.
• Leverage analytics and social listening for continuous improvement.
Brand Storytelling & Creative Content
• Produce and manage multimedia content: video, reels, graphics, blogs.
• Ensure brand consistency across all touchpoints.
• Partner with Sales, Catering, and Events to highlight onsite experiences.
Website, SEO & Listings
• Support optimization of Hilton.com, Google Business Profile, TripAdvisor.
• Apply SEO best practices to increase organic visibility.
Paid Media & Advertising
• Build and manage paid digital campaigns (Google Ads, Meta Ads).
• Align campaigns with Hilton corporate digital initiatives.
Innovation & Emerging Tech
• Research and apply new marketing technologies.
• Propose creative, competitive campaigns for brand differentiation.
Cross-Department Collaboration
• Work closely with Sales, Catering, and Front Office teams.
• Lead or oversee freelancers, interns, or creative partners when assigned.