Job Description
Creative Director in Writing
Location: ON SITE - Miami, FL
Spanish / English Speaking (Must have)
Pay Rate: $38/hour on W2 + Benefits
The Creative Director in writing is responsible for writing headlines and localizing copy for our Technology client marketing communications, which includes web, in-store, direct mail, and other materials. This involves supervising (and reworking) the adaptation of copy originally written in U.S. English, for other markets
Reporting lines and key stakeholders:
- Write, review, and empower campaigns for the client's brand and products, and develop culturally relevant concepts for the U.S. Hispanic market
- Responsible for developing and maintaining a consistent brand tone of voice, personality, and cultural relevance for the U.S. Hispanic market. The tone should be consistent, regardless of the media format
- Create or transcreate copy by ensuring all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product point
- Guide and maintain the quality of the translated long copy, wherever it appears
- Review, rewrite, and approve all translated marketing copy from our writing teams (translator/editor)
- Attend on-site confidential projects (in the US) when required
Requirements
- Creative thinker with solid copywriting skills
- A minimum of 8 years of experience in the advertising agency world, gained in the best creative agencies in the market (not necessarily the biggest or most successful)
- Working as a copywriter and copy-based Creative Director/Transcreator for a good number of years
- Worked on international and local brands
- Fluent in written and spoken English and Spanish
- Thorough knowledge and understanding of the Hispanic culture in the U.S.
- Understands language subtleties (especially when it comes to adapting headlines)
- Conceptual creative who can come up with big ideas (when needed), but also focused on the smallest details (like punctuation)
- Obsessed with excellent writing that is thoughtful, meaningful, provocative at times, clear, and inspiring
- Teamwork – easy to get along with - be able to work with Editors and a team of creatives
- Tech-savvy / used Mac before (or willing to learn)
- Good knowledge of technology products on the market
- Must be able to travel as required, sometimes several weeks at a time