Job Description
Job Description
Title: Product Marketing Specialist
Location: Astatula, FL
Job Summary:
The Product Specialist serves as a dedicated support role and advocate for product division(s) within our organization. Working under the direction of the Product Strategy Manager, this role assists cross-functional teams by providing valuable insights and analysis to ensure effective marketing and positioning of our products. The Product Specialist focuses on supporting the implementation of strategic goals and facilitating collaborative product initiatives.
Key Responsibilities & Duties:
- Consistently communicates and collaborates to support product initiative improvements
- Supports seamless product launches/initiatives and ensures all stakeholders are well-equipped with product knowledge and resources
- Tracks and reports on defined KPIs, supporting data-informed decisions that benefit the Product Strategy department
Product Advocacy
- Develop deep knowledge of the assigned product line(s) including features, benefits, competitive advantages and target markets
- Serve as the internal and external product advocate, educating teams and stakeholders about product offerings
Strategic Support
- Collaborate with the Product Strategy Manager to execute division-specific strategies and ensure they are aligned with organizational goals
- Communicate about product enhancements or optimizations based on market feedback, customer needs, and industry trends
- Obtain costs and quotes that support the Product Strategy Department
Go-to-Market Execution
- Support the planning and execution of product launches, marketing initiatives and sales enablement efforts
- Enter MRF’s (Marketing Request Forms) for product deliverables including creative strategy, milestones and timelines, specific deliverables, defined assets and the completed creative brief to ensure proper implementation
- Provide insights to support the development of AST’s (Annual Strategic Timelines). Maintain timelines and milestones to ensure completion of product initiatives.
- Coordinate the collection and delivery of assets prior to or while in the Intake workflow (prior to marketing production)
Customer and Market Insights
- Gather customer feedback and prepare reports for product divisions to inform future strategies
- Act as a liaison between customers and internal teams to address product-related questions, concerns and needs
Cross-Functional Collaboration
- Partner with marketing, sales, R&D and operations teams to support the Marketing product plans and initiatives
- Support training to sales teams to improve product understanding and equip them for effective customer engagements
An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
The above list reflects the general details necessary to describe the principle and essential functions of the position and shall not be construed as the only duties that may be assigned for the position.
Education & Preferred Qualifications:
- 1-2 years of work experience in marketing, product sales or similar role; manufacturing environment preferred
- A Bachelor's degree in advertising, marketing, public relations, business, engineering or a related field is preferred
- Possesses a creative, collaborative mindset with excellent communication skills
- Knowledge of manufacturing operations, product development and sales, marketing strategies and effective deployment of product marketing resources is preferred
- Demonstrates project management techniques and processes and ability to leverage available project management technologies to meet timelines and milestones
- Attention to detail and attentive customer service
- Proactive, multi-tasked, self-motivated team player with a positive attitude
Physical & Mental Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Sitting frequently
- Carrying/Lifting 10 - 40 Pounds rarely
- Standing / Walking / Climbing
Work Environment:
- Office working environment.
Equal Opportunity Employer: We are proud to foster an inclusive and diverse workplace culture. We are an equal opportunity employer and are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetics, or any other characteristic protected by applicable federal, state, or local law. We value diversity and believe that a diverse and inclusive workforce is essential to drive innovation, foster creativity, and achieve success. We welcome and encourage applications from individuals of all backgrounds and are dedicated to ensuring a fair and equitable recruitment and employment process for everyone.
Company DescriptionOntech Talent, is where innovation meets expertise in the dynamic realm of IT and Engineering recruiting and staffing. Founded by industry visionary Nicole Whitbeck Dohnal, Ontech Talent has emerged as the premier strategic partner for Fortune mid to large companies seeking unparalleled talent solutions.
Company Description
Ontech Talent, is where innovation meets expertise in the dynamic realm of IT and Engineering recruiting and staffing. Founded by industry visionary Nicole Whitbeck Dohnal, Ontech Talent has emerged as the premier strategic partner for Fortune mid to large companies seeking unparalleled talent solutions.