Job Description
Job Description
JOB SUMMARY
The Senior CRM Analyst will be responsible for the day-to-day execution of B2C marketing campaigns, as well as landing pages and other digital communications initiatives using Salesforce Marketing Cloud.
This position requires Salesforce Marketing Cloud experience primarily focused on communications of our B2C prospect base. This role requires a strong understanding of digital marketing best practices and HTML and the ability to effectively contribute to digital communication strategies to drive conversion and customer experience through innovative creative design, setup and delivery, targeting, segmentation and personalization, end-to-end testing, analysis and optimization.
ESSENTIAL DUTIES AND RESPONSIBILITIES
• Expertise in Salesforce Marketing Cloud to support B2C business
• Design, build and refine workflows using Salesforce Marketing Cloud platform inclusive of Email Studio, Journey Studio, Advertising Studio that support internal and external digital campaigns and ongoing requests from the business
• Create, deploy and maintain landing pages that promote new programs, advertised assets, product lines and other digital campaign initiatives
• Collaborate with cross-functional teams to coordinate featured assets and content
• Support the tagging of all marketing URLs using Google Analytics for tracking; utilize URL shortening utilities for promotion within digital communications (tinyurl, bit.ly, captix, etc.)
• Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects
• Support digital acquisition and data capture strategies, as well as audience list and database management and integrations
• Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to email marketing
• Utilize HTML, CSS, SQL and/or AMPscript to develop customized email templates and landing pages that maintain PODS brand and style guidelines
• Implement innovative designs and solutions, including mobile-responsive designs, to help make assets more visually appealing and enhance usability and engagement
• Perform QA testing to ensure links, images, segmentation lists and dynamic content function properly and email renders accurately across various email clients
• Measure and improve performance characteristics such as open rate, click-through rates and content engagement using A/B testing and various other methods
• Monitor and respond to email deliverability issues and ensure adherence to email compliance and spam regulations (CAN-SPAM)
• Analyze email campaign results and assist in the creation and distribution of performance reports, summarizing key insights and offering recommendations
• Contribute to the ongoing development and maintenance of the Salesforce Marketing Cloud platform
MANAGEMENT & SUPERVISORY RESPONSIBILTIES
• Job is NOT directly responsible for managing other employees (e.g., hiring/termination and/or pay decisions, performance management), however, will be responsible for directing technical resources.
JOB QUALIFICATIONS: Essential Skills, Abilities, and Example Behavior(s)
DELIVER QUALITY RESULTS: Able to deliver top quality service to all customers (internal and external); Able to ensure all details are covered and adhere to company policies; Able to strive to do things right the first time; Able to meet agreed-upon commitments or advises customer when deadlines are jeopardized; Able to define high standards for quality and evaluate products, services, and own performance against those standards
TAKE INITIATIVE: Able to exhibit tendencies to be self-starting and not wait for signals; Able to be proactive and demonstrate readiness and ability to initiate action; Able to take action beyond what is required and volunteers to take on new assignments; Able to complete assignments independently without constant supervision
BE INNOVATIVE / CREATIVE: Able to examine the status quo and consistently look for better ways of doing things; Able to recommend changes based on analyzed needs; Able to develop proper solutions and identify opportunities
BE PROFESSIONAL: Able to project a positive, professional image with both internal and external business contacts; Able to create a positive first impression; Able to gain respect and trust of others through personal image and demeanor
ADVANCED COMPUTER USER: Able to use required software applications to produce correspondence, reports, presentations, electronic communication, and complex spreadsheets including formulas and macros and/or databases. Able to operate general office equipment including company telephone system
JOB QUALIFICATIONS: Education & Experience Requirements
• Bachelor’s degree required, preferably in marketing, communications or related field
• 4-7 years of experience in email marketing/digital design with a marketing automation system required
• Enterprise level experience with Salesforce.com, Salesforce Marketing Cloud and Pardot required
• Salesforce Marketing Cloud email certification preferred
• Intermediate knowledge of HTML, CSS, SQL and/or AMPscript a plus
• Knowledge of email marketing best practices and industry best practices.
• Ability to think critically, identify solutions and deliver recommendations based on data and analysis.
• Understanding of concepts/terms such as: ISP, URL, CAN-SPAM Act, Deliverability, etc.
• Proven ability to organize multitude of tasks, projects and information simultaneously
• Must have excellent communication and organizational skills and work well under pressure in a fast-paced environment with minimum supervision
• Must be able to work independently and also be team-oriented, reliable and dependable
• Strong initiative, creative thinking, attention to detail and work ethic
Unsolicited Resumes from Third-Party Recruiters
Please note that as per PODS policy, we do not accept unsolicited resumes from third-party recruiters unless such recruiters are engaged to provide candidates for a specified opening and in alignment with our Inclusive Diversity values. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that PODS will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person, or entity.