Divisional Marketing Manager

Job Description

Job Description

The Divisional Marketing Manager leads strategic marketing initiatives for communities within an operational division, driving long-term planning, brand alignment, and high-impact execution. As a bridge between corporate marketing and regional operations, this role develops comprehensive marketing strategies, evaluates campaign performance, and refines initiatives based on market conditions and business goals. The Divisional Marketing Manager provides critical insights and leadership to Sales and divisional leadership teams, ensures alignment with company-wide marketing objectives, and oversees tactical implementation by supporting specialists or vendors.

I. Marketing Strategy & Business Planning

• Identify and develop strategic, data-informed marketing plans across all communities within the division, ensuring alignment with business goals and sales forecasts.
• Conduct ongoing analysis of community performance, market trends, consumer behavior, and competitive activity to advise marketing plans and community health.
• Maintance cadence of regular community site visits.
• Develop and present division-wide marketing plans, goals, and campaign performance results to Division Leadership and Corporate Marketing.
• Provide marketing insights in business planning sessions; collaborate with executive leaders on new community pricing, product positioning, and absorption strategies.
• Manage divisional marketing calendar, ensuring initiatives are strategically timed for product launches, sales goals, seasonality, and inventory needs.
• Partner with DPs and divisional leadership to plan go-to-market strategies for new community launches, including branding, and pre-opening campaigns.
• Perform regular ROI analysis on marketing initiatives and reallocate resources as needed to maximize budget efficiency and lead generation.

II. Leadership and Cross Functional Collaboration

• Support and develop sales professionals to include monthly attendance in sales meetings.
• Partner with RMD to develop, maintain, and report divisional advertising budget.
• Lead marketing planning sessions with community stakeholders to align goals and expectations.
• Provide direction and oversight to DMS on campaign execution, community branding, and local marketing tactics.
• Serve as the division’s marketing expert in operational and cross-divisional meetings; communicate needs, share success stories, and contribute to broader organizational initiatives.
• Develop and maintain high-level relationships with internal and external departments to support division goals.
• Attend key community events, grand openings, and sales-driven promotions to ensure brand presence and marketing execution meet expectations.

III. Brand Stewardship and Campaign Oversight

• Lead the creation and refinement of marketing themes and brand positioning for communities, ensuring consistency with corporate brand guidelines and market relevance.
• Oversee the execution of traditional and digital campaigns (signage, media, social, email, events) with support from HQ marketing.
• Ensure consistency and quality across all marketing touchpoints by reviewing copy, visuals, and creative assets produced by internal and external resources.
• Approve messaging and media strategies used for division-level campaigns and community-specific initiatives.
• Drive innovation by identifying and piloting new marketing tools, lead sources, and technologies that can improve performance or efficiency.

IV.Budget Management and Reporting

• Own the division’s marketing budget, allocating resources strategically across communities, campaigns, and initiatives.
• Track monthly expenditures, monitor campaign-level ROI, and identify opportunities for cost savings.
• Develop and deliver regular performance reports to regional leadership and corporate stakeholders, including analysis of marketing KPIs and recommendations for adjustments.

Supervisory Responsibilities

• This position directly supervises the Divisional Marketing Specialists and other marketing support roles within the division.

Requirements

• Bachelor’s degree in marketing, Business, Communications, or a related field required.
• 3+ years of progressive marketing experience with experience in strategy and planning.
• Proven experience developing and executing integrated marketing plans based on data and performance analysis.
• Strong business acumen and ability to collaborate with senior leadership on go-to-market strategies and community growth planning.
• Excellent communication and presentation skills, with the ability to translate complex insights into clear recommendations.
• Understanding in digital marketing tools, CRM systems, and campaign analytics platforms.
• Real estate, homebuilding, or community development experience strongly preferred.
• Demonstrated computer skills including a working knowledge of MS Office products, including Outlook, Excel, Word, and PowerPoint.
• Valid driver’s license, reliable transportation, and ability to travel locally and occasionally regionally.
• Regular, predictable attendance is an essential function of this position.
• Must be regularly available and willing to work at least full workdays from Monday through Friday and such other hours as the Company determines are necessary or desirable to meet business needs.
• Full-time, Monday through Friday with occasional evening or weekend availability for events.

Benefits

Health & Wellness

• Medical, Dental & Vision Coverage
• Employee Assistance Program (EAP)
• Fitness Reimbursement

Financial Planning

• 401(k) with Company Match
• Company-Paid Life & Disability Insurance
• Supplemental Coverage Options

Time Off & Life Balance

• PTO & Paid Holidays
• Leave of Absence Programs

Family & Lifestyle

• Perry Homes Family College Fund
• New Home & Employee Discounts
• Pet Perks, Travel Assistance, & More

***Note to job seekers: Your resume will be reviewed as the best qualified candidates will be contacted in the event that there is potential match***

Perry Homes is an Equal Opportunity Employer

Disclaimer: Recruitment Fraud – Any communication regarding job opportunities from our organization will be initiated through official channels only, including our company email domain, @perryhomes.com and verified social media accounts. We advise candidates to exercise caution and refrain from sharing personal or sensitive information with any party claiming to represent our company outside of these channels. We do not at any early stage of recruitment process solicit personal information (e.g., passport and bank account info), financial details, or any form of payment (e.g., application fee). If you receive suspicious communications, encounter job postings that appear fraudulent, or want to confirm any employment postings, please contact hrinfo@perryhomes.com.