Job Description
Job DescriptionDescription:
Essential Roles and Responsibilities:
- Communicate with both external clients, prospective clients, vendors and internal team members through email, phone, text message or fax. Serving as the Point of Contact for any outside vendors or agencies relating to marketing.
- Marketing Organization: Apply organization and project management skills to ensure marketing assets are easily accessible and efforts are clear and the planned steps are followed.
- Content Creation & Coordination: Create and schedule engaging content across various platforms (i.e., Social Media, E-mail, Blogs, Prints, Mailers, etc.)
- Coordinate and perform photo and video shoots, including project examples, before and after photos, team photos, showroom shots, events, client testimonial captures and team features.
- Take ownership of the existing content calendar and execute this calendar over time, adjusting when necessary.
- Social Media Management: Plan, schedule and publish content on social media accounts. Monitor engagement, respond to comments and messages, and help grow our online community.
- Campaign Execution: Plan and execute implementation of marketing campaigns across digital and tradition channels (i.e., seasonal promotions, mailers, events, digital Ads, etc.)
- Website & Search Engine Optimization (SEO) Support: Maintain website content, coordinate blog updates, and work with website vendors or SEO partners to optimize our digital performance.
- Client Communications: Create and send branded emails, newsletters, and postcards to keep clients and prospective clients informed and engaged.
- Reputation Management: Monitor and respond to reviews, request client testimonials, and maintain a five-star brand presence.
- Event Support: Coordinate community and promotional events, including logistics, materials and follow-up content. Capture photographs and video footage at company-related events.
- Analytics & Reporting: Track and report on marketing-related key performance indicators (KPIs) including but not limited to: Lead Generation, Campaign Performance, Engagement, etc.
- Design & Branding: Ensure Company brand is upheld and displayed across all platforms:
- Design and oversee external designs for the creation of sales and marketing deliverables such as flyers, brochures, ads, signage and other items.
- Support internal branding efforts including showroom visuals, team communications and overall tangible aesthetics.
Requirements:
Required Skills and Abilities:
- Critical Thinking
- Customer Service
- Conflict Management
- Time Management
- Active Listening
- Reading Comprehension
- Service Orientation
- Detail Orientation
- Dependability
- Hand-Eye Coordination
- Written Communication
- Speech Clarity
- Speech Recognition
- Oral Communication
- Writing, Photography and Basic Video Production
Technology Skills:
- Paylocity: HRIS Software
- Microsoft Suite: Outlook, Word, Excel
- Ring Central Phone System
- NetSuite
- Pool Brain
- Company Cam
- HubSpot
- Canva
- Adobe Suite
- Drone Photography
- Social Media Integrations
- Adobe Creative Suite
Other Requirements:
- Must have an acceptable criminal background.
- Must be able to pass a drug screen, upon offer of employment and any time as required while employed.
- Experience managing social media.