Job Description
Job Description
Become the newest member of our exciting team at SROA Capital as we redefine self-storage!
At SROA, we offer a career and opportunity to grow. We strongly believe in growing our talent and promoting within. We are proud to be honored as one of the TOP WORKPLACES of South Florida by the Sun Sentinel two years in a row.
SROA Capital is a vertically integrated private equity real estate and technology platform that has evolved into a global asset manager with a successful track record of providing risk adjusted returns to its partners through its focused strategy of investing in self-storage. SROA is headquartered in West Palm Beach, FL and has invested, redeveloped, and developed self storage across the risk spectrum in major and secondary markets across the United States under the brand Storage Rentals of America and the UK under the brand Kangaroo Self Storage with approximately 900 employees globally.
SROA is seeking a data-driven and creative Paid Media Specialist to join our performance marketing team. In this role, you will be responsible for executing and optimizing paid media campaigns across platforms including Google Ads, Meta/Facebook, Bing, and programmatic channels.
The ideal candidate is detail-oriented, performance-focused, and comfortable working in a fast-paced environment. You should have a strong analytical mindset, a passion for digital marketing, and a proven ability to drive measurable results through paid media strategies.
As a key member of the team, you'll contribute to campaign execution, testing, performance analysis, and continuous improvement helping us deliver results aligned with broader business goals.
Duties and Responsibilities
Campaign Management
- Build, execute, and optimize paid media campaigns across search, social, and display platforms, with a focus on performance efficiency.
- Continuously test ad copy, creatives, audience targeting, and landing pages to optimize performance.
- Manage Meta campaigns, including audience segmentation, creative ad testing, and performance tracking.
- Assist with budget pacing, bid strategy adjustments, and creative version management to ensure campaign goals are met and business goals are achieved.
- Conduct keyword research, audience targeting, ad copy development to support continuous improvement.
- Monitor disapproval, account suspension, and compliance notifications and resolve issues quickly.
Collaboration & Coordination
- Partner with the Digital Operations Manager on A/B testing strategy and execution, ensuring test design aligns with campaign goals.
- Collaborate with team members on forecasting, budget reviews and campaign planning.
- Work cross-functionally with creative, analytics, SEO/web, email, and product teams to ensure cross-channel consistency, cohesive creative execution, and aligned messaging, targeting, and user experience.
Performance Analysis & Communications
- Monitor campaign performance metrics daily and provide insights to inform optimizations and reporting.
- Prepare performance reports and support stakeholder communications with relevant data, insights, and recommendations.
- Identify performance trends, gaps, and opportunities to inform strategy and tactical shifts.
Market Research & Trends
- Stay informed on platform updates, digital marketing trends, and best practices to enhance campaign results.
- Share relevant learnings and competitive insights with the broader team to support continuous growth.
Qualifications
- BA in Marketing, Business, or a related field.
- 2-4 years of hands-on experience managing paid media campaigns.
- Proficient in Meta Ads/Business Manager, Google Ads, Bing Ads and Google Analytics.
- Familiarity with Ad Management platforms like SA360, Skai or Fluency is preferred.
- Strong quantitative, analytical, and problem-solving skills, comfortable using platforms like Power BI, Looker Studio or Tableau.
- Understanding of media budgeting, planning and forecasting.
- Knowledge of conversion tracking, pixel setup, and tag management implementation.
- Conceptual understanding of SEO and its relationship to paid media.
- Advanced excel skills, including VLOOKUP and PivotTables.
- Meta Blueprint/Google Ads certification is preferred.
- Excellent organizational skills, attention to detail, and the ability to prioritize and manage multiple projects simultaneously.
- Experience with project management tools like Jira, Monday.com, or Asana.
- Proactive, self-motivated, accountable, and collaborative team player with strong communication skills.
SROA Offers:
- Competitive pay with bonus potential
- UKG Wallet – on-demand pay option
- 100% paid medical coverage options for employee-only
- Dental and vision plans for optimal care
- Eight (8) paid holidays
- Generous Paid Time Off (PTO), increasing with years of service
- Paid Maternity and Parental Leave for growing families
- 401(k) with substantial employer match and 100% immediate vesting
- Flexible Spending Accounts (FSA), Health Savings Accounts (HSA), and Dependent Care Flexible Spending Accounts (DCFSA) for tax-advantaged savings
- GAP Insurance for added financial protection
- Employer-paid Life Insurance and Short-Term Disability coverage
- Long-Term Disability (LTD) coverage for added peace of mind
- Pet insurance – because your pets are family too
- Storage Discounts to help you declutter and organize
- Access to Voluntary Benefits for personalized coverage
- Learning and development opportunities to maximize your potential and excel in your career
- A great culture that values collaboration, innovation, and inclusivity
SROA is an Equal Opportunity employer and uses the federal government E-Verify system to verify employment eligibility.