Job Description
Job DescriptionMarketing Specialist
Location: Remote (Corporate HQ in Coconut Grove, Florida)
Salary Range: $75,000 - $100,000 (based on experience and skills)
Bonus: Eligible
Company Overview
Join Wrap Technologies (Nasdaq: WRAP) and help redefine the future of public safety.
We're a global leader in advanced solutions that combine cutting-edge technology, training, and services to meet the evolving challenges facing modern law enforcement. Our mission is to equip agencies to protect the communities they serve – fostering trust, strengthening relationships, and delivering safer outcomes.
Work at Wrap is fast-paced and challenging, but incredibly meaningful. We’re solving some of the most significant challenges in public safety. We’re building a team of people with talent to make things happen, take pride and own their amazing work, and work hard every day to drive real change. Wrap offers:
- Competitive base salary
- Flexible vacation policy
- Sick time & company-paid holidays
- Comprehensive healthcare benefits
- 401(k) with company matching
- Remote work flexibility
- Professional development stipend
- Mission-driven work environment supporting public safety and social impact
Position Overview
We’re seeking a proactive, creative, and execution-driven Marketing Specialist to support our fast-paced marketing team. Reporting directly to the SVP of Marketing, this role will be instrumental in implementing marketing strategies across digital, email, and social channels. You’ll help shape how we reach audiences, tell our story, and drive engagement—bringing both left-brain precision and right-brain creativity.
This is a hands-on role perfect for a marketing generalist with strong digital skills, solid writing chops, and an eye for design.
What We’re Looking For:
Company is looking for someone who thrives in high-growth, fast-moving environments. An ideal candidate would be willing to put in the work, roll up their sleeves, and support mission-critical initiatives. A confident and bold contributor who isn't afraid to take risks. A dynamic individual who can adapt, inspire, and make an impact.
Culture Fit:
Trust is paramount to working with this team. We understand that humans make mistakes, and we’re not looking for perfect execution. What we value most is fast and honest communication – whether it’s good news or bad. The adage, “bad news doesn’t get better with time,” applies here. If trust is broken, it’ll be difficult to repair in this team.
Key Responsibilities:
- Campaign Execution & Support
- Assist in developing and launching multi-channel marketing campaigns aligned with strategic goals.
- Coordinate campaign timelines, deliverables, and performance tracking across platforms.
- Digital Advertising
- Set up, optimize, and report on paid ad campaigns (Google Ads, Meta, LinkedIn, etc.).
- Support budget allocation, A/B testing, and creative asset rotation.
- Email Marketing
- Build and manage targeted email campaigns using [e.g.,HubSpot].
- Create content calendars, track open/click rates, and iterate on performance insights.
- Content & Copywriting
- Draft copy for social media, ads, emails, landing pages, one-pagers, and other marketing assets.
- Tailor messaging for different audiences while staying on-brand and goal-oriented.
- Visual Asset Creation
- Use Canva or similar tools to create basic graphics for social media, email, and digital ads.
- Coordinate with designers and freelancers for more advanced creative when needed.
- Social Media Management
- Manage and grow brand presence across platforms (LinkedIn, Instagram, Twitter/X, Facebook).
- Schedule posts, engage with followers, and track performance.
- Reporting & Optimization
- Help monitor key marketing KPIs and prepare performance reports for leadership.
- Make data-informed recommendations to optimize content and campaign performance.
Skills & Qualifications
- 2–5 years of experience in marketing, communications, or digital media.
- Strong writing and editing skills with attention to voice, clarity, and call-to-action.
- Experience with ad platforms (Google Ads, Meta Business Suite, LinkedIn Campaign Manager).
- Proficiency with email marketing software and CRM systems.
- Familiarity with Canva or other lightweight design tools.
- Comfort juggling multiple projects and deadlines in a dynamic team environment.
- Bonus: Experience with public safety, law enforcement, technology, or government-sector clients.
Work Location & Reporting Cadence
This is a remote role with infrequent reporting to Wrap’s Miami Corporate Headquarters.
- Corporate Headquarters – Miami, FL (Coconut Grove)
- Other Locations (as needed):
- Wise, VA / Bristol, VA
- Washington D.C. Metro Area
- New York City
- Additional offices & key operational sites based on business needs
Additional Benefits
Benefits:
You will be entitled to participate in any employee benefit plan, program or policy that is made generally available to other full-time employees of the Company, subject to the eligibility requirements and terms of the applicable documents governing such plan, program or policy. The continuation, modification or termination of each plan, program or policy will be at the sole discretion of the Company. Additional information will be provided to you regarding these benefits. Currently offered benefits include:
- Health insurance
- Dental insurance
- Vision insurance
- Paid time off
- Sick leave
- Life insurance
- Short-term and long-term disability insurance
- Wrap 401K plan
Bonuses:
You may be eligible for a discretionary bonus, the amount of which will be determined at the Company's sole discretion based on your individual performance, company performance, and other factors deemed relevant, and will be paid at the Company's discretion.
Powered by JazzHR
C4GxXfwdc8