Community Relations Director/Sales & Marketing

Job Description

Job Description

Director Community Relations/Sales & Marketing

Responsibilities:

• Ensure effective communication with Leadership team regarding marketing, sales, and census issues.
• Develop and implement marketing plans.
• Organize a networking and community outreach program.
• Effectively track and cultivate all prospects utilizing CRM on the Eldermark platform.
• Maintain a thorough working proficiency on the lead management system, CRM.
• Develop a rapport and positive relationship with prospective residents.
• Ensure that model suites are well maintained.
• Offer engaging and informative tours to prospective residents and their families.
• Make written and weekly oral reports and meets as directed with the Regional Director of Operations concerning the operation of Community Relations Department.
• Complete reports as required.
• Oversee and/or coordinate new resident move-in process with appropriate team members according to policies and procedures.
• Work in concert with other members of the Leadership Team.
• Conduct effective sales meetings.
• Submit recommendations to the Regional Director of Operations for budget completion, equipment, and supplies.
• Develop, monitor and manage the marketing budget within established guidelines.
• Ensure that a census of budgeted occupancy or higher is maintained.
• Ensure adequate supplies and equipment are available to meet the day-to-day operational needs of the Community Relations Department.
• Participate in weekly census call and focus calls as required.

Educational/Vocational Requirements:

• A High School Diploma, an Associate, or Bachelor's degree in marketing is desired.
• Previous sales and/or marketing experience in healthcare, assisted living, skilled nursing or service-related setting a must.
• Knowledge of the Florida Medicaid process strongly preferred.
• Computer literate. Shared Point/Outlook.
• Knowledge of the physiology and psychology of older adults and the needs of caregivers.