Job Description
Job Description
Marketing Director (Law Firm)
Location: Miami, Florida (On-site)
Salary Range: $180,000 – $220,000 annually (commensurate with experience)
Position Overview
A well-established Miami law firm is seeking an experienced Marketing Director to lead and execute the firm’s strategic marketing and business development initiatives. The ideal candidate will have prior marketing leadership experience within a law firm or legal services environment and a strong understanding of attorney branding, client acquisition, and regulatory compliance in legal advertising.
Key Responsibilities
- Develop and execute comprehensive marketing strategies aligned with the firm’s growth objectives
- Oversee all branding, digital marketing, advertising, PR, and communications initiatives
- Manage the firm’s website, SEO/SEM strategy, content marketing, and social media presence
- Lead attorney business development efforts, including pitch materials, RFPs, and client presentations
- Ensure all marketing and advertising materials comply with Florida Bar and legal industry regulations
- Collaborate closely with firm leadership and practice group heads to support practice growth
- Analyze marketing performance metrics and ROI; adjust strategies based on data insights
- Manage relationships with external vendors, agencies, and media partners
- Supervise and mentor marketing staff and coordinate cross-functional initiatives
- Plan and oversee events, sponsorships, conferences, and community outreach efforts
Qualifications
- Minimum 5–10 years of marketing experience, with direct experience in a law firm or legal services environment required
- Proven leadership experience managing marketing teams and budgets
- Strong understanding of legal industry marketing, attorney branding, and business development
- Expertise in digital marketing, SEO, analytics, CRM systems, and marketing automation tools
- Excellent written and verbal communication skills
- Strategic thinker with strong execution and project management capabilities
- Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred)
What the Firm Offers
- Competitive executive-level compensation
- Opportunity to shape and lead firm-wide marketing strategy
- Collaborative leadership environment
- Long-term growth and stability with a respected Miami law firm