Job Description
Job DescriptionSalary:
What Is MyBambu?
MyBambu is a cutting-edge fintech platform delivering the first all-in-one mobile digital financial solution for underserved, primarily Hispanic communities. With a focus on financial inclusion, MyBambu offers easy access to a range of services, including checking accounts without credit checks, remittance services, bill payments, and mobile top-ups. Recognized with the FIS Impact Award for innovation in 2020, MyBambu is dedicated to breaking down barriers to financial access and literacy, empowering users through a bilingual, user-friendly mobile experience tailored to diverse needs.
Job Summary:
This is a full-time, 100% on site in our beautiful office located in West Palm Beach. This position will be reporting to the Marketing Operations Manager. We are seeking a detail-oriented and strategic Marketing Analyst to lead data-driven initiatives that enhance customer engagement, optimize campaign performance, and identify new market opportunities. This hybrid role combines the analytical rigor of market research with the strategic execution of lifecycle and CRM marketing.
Duties/Responsibilities:
- Design, optimize, and scale CRM initiatives that drive customer activation, retention, and revenue growth.
- Analyze campaign performance, customer behavior, market trends, and engagement data to generate actionable insights.
- Develop and execute cross-sell and upsell strategies to increase product adoption, frequency of transactions, and customer lifetime value.
- Design and manage multi-channel marketing campaigns (email, push notifications, in-app messages, SMS) aligned with business objectives.
- Conduct audience segmentation using behavioral, transactional, and demographic data to deliver personalized marketing experiences.
- Track, analyze, and report CRM KPIs, preparing clear dashboards and performance reports with strategic recommendations.
- Identify and define marketing research objectives; determine optimal data collection methods (e.g., surveys, polls, questionnaires).
- Research and compile data on industry trends, customer demographics, product demand, pricing, and competitor activity.
- Summarize complex research findings and present insights through clear visuals and reports to guide strategic decisions.
- Forecast and track marketing and sales trends to support innovation and market expansion.
- Collaborate with Creative, Product, and Data teams to ensure campaigns and strategies align with brand and business goals.
- Continuously improve CRM workflows, customer journeys, and automation strategies through data analysis and A/B testing.
- Performs other related duties as assigned.
Required Skills/Abilities:
- Bilingual in English and Spanish (written and spoken) preferred.
- Strong analytical skills with the ability to translate complex data into actionable marketing and business strategies.
- Proficiency in CRM and analytics tools such as Insider, Firebase, and Salesforce.
- Advanced skills in Excel or Google Sheets; SQL knowledge a plus.
- Experience in market forecasting, competitor analysis, segmentation, and campaign performance evaluation.
- Excellent written and verbal communication and presentation skills.
- Strong organizational skills and attention to detail; able to manage multiple projects under tight deadlines.
- Ability to communicate complex concepts in a clear, concise manner for cross-functional teams and leadership.
Education and Experience:
- Bachelors degree in Marketing, Market Research, Statistics, Math, or a related field; MBA preferred.
- 2+ years of experience in marketing analytics, CRM, or market research (preferably in digital-first or fintech companies).
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
MyBambu is an E-Verify employer and participates in the E-Verify program to confirm the identity and employment authorization of all newly hired employees. MyBambu is an Equal Opportunity Employer.