Job Description
Director of Design
Company: Rho Nutrition
Location: Remote or Miami, FL
Reports To: COO / CEO
Department: Brand & Growth
Role Overview
Rho Nutrition is seeking a Director of Design to lead the visual expression of the brand across every customer touchpoint. This leader will own the creative direction and execution of design across growth marketing, organic content, email, retail, packaging, web, and campaign launches, ensuring a consistent, premium, science-driven brand identity.
This role blends creative leadership, brand stewardship, and performance design. The Director of Design will manage a small but high-impact team of designers while partnering closely with Growth, E-commerce, Partnerships, and Product teams.
This person should be equally comfortable defining creative direction and executing quickly in a high-growth environment.
ResponsibilitiesCreative Leadership & Brand Ownership
- Own and evolve Rho Nutrition’s visual identity across all channels
- Maintain brand consistency across DTC, retail, Amazon, partnerships, and campaigns
- Translate Rho’s positioning (clinical, minimalist luxury, science-forward) into scalable design systems
- Establish and maintain design standards, templates, and brand guidelines
Growth & Marketing Design
- Lead design execution for:
- Paid media creative
- Organic social content
- Email marketing
- Landing pages
- Product launches
- Partner with Growth team to improve creative performance through iteration and testing
- Build scalable creative systems that support high-velocity marketing
Retail & Packaging
- Lead retail design initiatives including:
- In-store displays
- Retail education materials
- Packaging updates and expansions
- Ensure shelf presence reflects premium clinical positioning
Web & E-commerce
- Oversee visual design direction for:
- Website
- Product detail pages
- Conversion assets
- Partner with E-commerce leadership on UX/UI improvements
Team Management
- Manage and mentor a small team of designers (2–3)
- Prioritize design workload across brand, growth, and product needs
- Build efficient creative workflows and feedback systems
- Identify when to leverage freelancers or agencies
Qualifications
Required
- 7+ years in brand or marketing design roles
- 3+ years managing designers or creative teams
- Strong portfolio demonstrating brand systems and marketing creative
- Experience designing for DTC brands
- Deep understanding of performance marketing creative
- Expertise in Figma and Adobe Creative Suite
Preferred
- Experience in wellness, supplements, beauty, or performance brands
- Retail packaging and in-store design experience
- Motion design familiarity
- UX/UI experience
- Experience supporting Amazon creative
Success Metrics
- Brand consistency across all channels
- Creative velocity and campaign readiness
- Paid creative performance improvements
- Retail design execution quality
- Email and organic creative output
- Team productivity and workflow efficiency