Job Description
Job DescriptionBenefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Parental leave
- Vision insurance
Job Overview:
We are looking for a creative, organized, and tech-savvy Marketing & Office Coordinator to drive our digital marketing and social media presence, while supporting day-to-day office operations. This hybrid role is ideal for someone passionate about branding, content creation, and digital marketing, who also enjoys keeping an office running smoothly. If youre eager to grow your marketing skills in a dynamic, boutique yachting environment, we want to hear from you!
Key Responsibilities:
1) MARKETING & DIGITAL CONTENT
- Develop and execute multi-channel marketing campaigns (social media, email, web, print) to build brand awareness and drive engagement, in close collaboration with our external marketing agency.
- Create engaging content for our website, blog, and social media platforms, leveraging strong copywriting and basic design skills.
- Manage NauticALL's social accounts (Instagram, LinkedIn, Facebook, etc.): plan, post, and interact with our audience, ensuring a consistent brand voice.
- Use tools like Google Analytics and Adobe Creative Suite (or Canva) to track, report, and optimize campaign performance.
- Collaborate with the internal team and agency partners to source stories, visuals, and industry insights for original, personal content.
- Support website management and e-commerce initiatives (WordPress or similar), working alongside our agency as needed.
- Conduct market research to identify trends, customer needs, and competitor activity, sharing insights with both the internal team and agency.
- Coordinate advertising and print initiatives, including liaising with the agency and external vendors.
- Assist with marketing budget tracking and reporting in partnership with the agency.
- Implement and manage marketing automation tools to streamline processes, with agency support.
- Respond to social media messages and comments, engaging with our online community.
- Update and maintain company website content (service pages, blog posts, news, staff, etc.), in collaboration with agency resources.
- Coordinate photography, videography, and graphic design projects, including agency and freelance contributors.
- Analyze and report on marketing analytics and campaign performance, providing actionable insights to both management and the agency.
- Support the planning and execution of marketing campaigns, events, and partnerships-often as the main point of contact between NauticALL and the agency.
2) OFFICE SUPPORT & ADMINISTRATION
- Greet and assist visitors, clients, and team members in a friendly, professional manner.
- Keep the reception area and office organized, tidy, and welcoming.
- Manage mail, deliveries, and office supplies.
- Schedule and coordinate meetings, appointments, and events.
- Provide general administrative support (document prep, onboarding support, etc.).
- Help organize company events and team-building activities.
- Ensure smooth daily office operations and coordinate with vendors and service providers.
Qualifications:
Required:
- 1+ year experience in digital marketing, content creation, or similar field (agency, in-house, or freelance).
- Proven ability to manage social media and digital campaigns.
- Strong written communication and copywriting skills.
- Proficient with Microsoft Office Suite and quick to learn new tools.
- Familiarity with analytics tools (Google Analytics or similar).
- Organized, detail-oriented, and able to manage multiple projects.
- Tech-savvy and adaptable.
Preferred:
- Experience with Adobe Creative Suite, Canva, or other design tools.
- Familiarity with WordPress or other CMS.
- Experience with email marketing platforms and automation tools.
- Fluency in Spanish is a plus.
- Prior experience in yachting, hospitality, or luxury brands a bonus.
Key Attributes:
- Creative, proactive, and results-driven.
- Strong interpersonal skills and a collaborative mindset.
- Eager to pitch in and take ownership of projects.
- Comfortable in a fast-paced, hands-on environment.
Why Join Us?
Youll play a key role in shaping our digital presence and brand story, while gaining hands-on experience in both marketing and office operations. We offer a collaborative, supportive environment, opportunities for growth, and the chance to make a real impact in the yachting industry.