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Area Director of Sales and Marketing

Gecko Hospitality
locationFort Lauderdale, FL, USA
PublishedPublished: 6/14/2022
Full Time

Job Description

Job Description

Area Director of Sales & Marketing – South Florida Portfolio

Location: Based in Fort Lauderdale or Miami | Travel Required Across Portfolio

This isn’t a hotel job. It’s a leadership challenge.

We're searching for a bold, strategic-minded sales leader ready to take charge of a dynamic group of branded hotels across South Florida. If you thrive in fast-paced markets like Miami and Fort Lauderdale, and you know how to coach teams, outmaneuver the competition, and capture market share, this could be the next big move in your career.

About the Role:

You’ll be the driving force behind sales and marketing across a growing portfolio of hotels—partnering closely with General Managers, revenue leaders, and property-level sales teams to develop, execute, and elevate multi-property strategies that deliver results. This is a high-impact, multi-layered leadership role where your ideas will shape market positioning and your mentorship will shape teams.

What You’ll Be Doing:

Lead with Strategy:

  • Architect and activate sales plans that deliver results across multiple properties (corporate, group, government, and leisure).
  • Navigate brand standards while customizing approaches for local demand and performance gaps.
  • Own quarterly business reviews and align stakeholders around revenue goals.

Coach and Cultivate Talent:

  • Mentor on-property Directors of Sales, helping elevate individual and team performance.
  • Create a culture of accountability, growth, and shared wins across the region.
  • Support succession planning and help identify next-gen sales talent.

Own the Market:

  • Deepen relationships with top accounts—corporate, sports, government, and associations.
  • Represent the area within industry circles, local chambers, and CVBs.
  • Step in where needed for site tours, closing support, and strategic pitches.

Drive Performance:

  • Analyze market share, booking pace, and RevPAR trends—then act on them.
  • Oversee sales forecasting, budget planning, and revenue strategy.
  • Pinpoint underperforming areas and deploy targeted action plans to correct course.

Champion Marketing:

  • Guide local promotions and brand-aligned marketing initiatives.
  • Ensure social, email, and partnership efforts support area visibility and conversions.
  • Keep messaging sharp, strategic, and on-brand.

Stay Close to the Business:

  • Conduct property visits and participate in hotel leadership meetings.
  • Contribute to broader strategy discussions—capex, staffing, planning, etc.
  • Help with new hotel integrations, account recovery efforts, and special projects.

What You Bring:

  • 5+ years of multi-property or area hotel sales leadership experience
  • Strong command of the South Florida market and its demand drivers
  • Proven success leading teams and delivering growth
  • Proficiency in CRM tools, brand systems, and reporting platforms (e.g., Delphi, Cvent)
  • A balance of analytical thinking and relationship-driven leadership
  • Willingness to travel across properties regularly

What’s in It for You:

  • A competitive compensation structure with performance incentives
  • A full benefits package including health, vision, dental
  • Global hotel discounts at major brands
  • Ongoing leadership development and brand certifications
  • A company culture that values initiative, celebrates wins, and treats its people like family

You’re not just building business—you’re building legacy.

If you’re ready to lead from the front and drive transformational growth in a highly competitive market, we want to hear from you.

Apply confidentially through our retained recruiting firm.

Company DescriptionTake the next step in your hospitality career!

We are industry experts who have worked in restaurants, hotels, and resorts and know what it takes to succeed. We have been where you are —looking for that next great opportunity — and will help you find the ideal position for your skills, experience, and long-term goals.

Company Description

Take the next step in your hospitality career!\r\n\r\nWe are industry experts who have worked in restaurants, hotels, and resorts and know what it takes to succeed. We have been where you are —looking for that next great opportunity — and will help you find the ideal position for your skills, experience, and long-term goals.

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