Job Description
Humanuat Health
Position Title
Business Development Manager – Regenerative & Concierge Medicine
Position Summary
The Business Development Manager – Regenerative & Concierge Medicine is responsible for driving revenue growth, expanding strategic partnerships, and building sustainable referral channels for a regenerative medicine/concierge-style practice. This role focuses on identifying and closing new business opportunities, optimizing patient acquisition funnels, and deepening relationships with high‑value partners (physicians, clinics, employers, and community influencers).
Key Responsibilities
- Growth strategy & planning
- Develop and execute a comprehensive business development strategy to grow patient volume and service-line revenue in regenerative and concierge medicine.
- Analyze market trends, competitive landscape, and patient demographics to identify new opportunities, niches, and service offerings.
- Revenue & pipeline management
- Build, manage, and report on a robust pipeline of prospective referral sources, partners, and corporate accounts.
- Set and track KPIs (leads, conversions, referral volume, average revenue per patient) and adjust strategy based on performance data.
- Partnerships & referral networks
- Identify, target, and onboard new referral partners (PCPs, specialists, sports med, wellness clinics, med spas, physical therapy, and mental health practices).
- Develop and maintain strong relationships with existing partners through regular touchpoints, education sessions, and co‑marketing efforts.
- Concierge / high‑touch patient acquisition
- Design and implement high‑touch outreach strategies for concierge and cash‑pay clients, including executives, athletes, and longevity-focused patients.
- Collaborate with clinical and front‑office teams to ensure a seamless experience from initial inquiry through treatment and follow‑up.
- Marketing collaboration
- Partner with marketing to align campaigns, events, and digital funnels with business development goals, including messaging for regenerative medicine and concierge offerings.
- Represent the practice at conferences, community events, employer wellness events, and targeted networking opportunities.
- Internal alignment & enablement
- Work closely with clinical leadership, operations, and finance to ensure offerings, pricing, and capacity align with market demand and growth objectives.
- Create and maintain sales enablement materials (presentations, one‑pagers, referral guides, case examples) tailored to different partner segments.
- Reporting & performance
- Provide regular reporting on pipeline, closed-won deals, referral trends, and ROI of business development initiatives.
- Use CRM or practice management/analytics tools to maintain accurate records of all outreach, meetings, and opportunities.
Qualifications
- Experience
- Minimum 5 years of business development experience in healthcare, with a strong preference for regenerative medicine, concierge medicine, integrative medicine, or closely related cash‑pay/fee‑for‑service models.
- Demonstrated proven track record of meeting or exceeding revenue, growth, and partnership targets.
- Experience building and managing referral networks and B2B relationships (physician groups, wellness centers, employers, or similar).
- Industry background
- Direct experience working in concierge medicine or an adjacent environment (e.g., executive health, private-pay specialty clinics, med spa/anti‑aging, sports performance, or integrative/functional medicine).
- Strong understanding of patient acquisition dynamics in cash‑pay and hybrid insurance/cash practices.
- Skills & competencies
- Exceptional relationship‑building, communication, and presentation skills with both clinical and non‑clinical stakeholders.
- Strategic thinker with strong analytical skills; comfortable interpreting data, KPIs, and financial metrics.
- Self‑directed, goal‑oriented, and comfortable operating in a fast‑paced, entrepreneurial clinical environment.
- Proficient with CRM systems and Microsoft 365/Google Workspace; experience with healthcare CRM or practice management systems is a plus.
Education
- Bachelor’s degree in Business, Healthcare Administration, Marketing, or related field required.
- Master’s degree (MBA, MHA, MPH, or similar) is preferred but not required, depending on experience.
Performance Metrics
- Growth in patient volume and revenue for regenerative and concierge service lines.
- Number and quality of new referral partners and strategic accounts.
- Conversion rates from lead/referral to consult and from consult to treatment.
- Retention and satisfaction of key partners and high‑value patient cohorts.