Marketing & Data Associate

Priderock Capital Management, LLC

Riviera Beach, FL 33410, USA

Published: 6/14/2022

Full Time

Job Description

We are seeking a data-driven Marketing Manager to lead digital performance, analytics, and creative marketing initiatives across our student and multifamily housing portfolio. This role requires strong analytical skills, hands-on experience with SEO and paid media, and working knowledge of AI-driven marketing tools to improve efficiency, insights, and outcomes.

Key Responsibilities

Analytics, Data & Performance Reporting

Own marketing performance tracking across all digital channels, including website traffic, lead generation, conversion rates, and cost per lead.
Use Google Analytics to monitor user behavior, attribution, and funnel performance.
Build and maintain reporting dashboards and tracking spreadsheets to measure campaign effectiveness and lead source performance.
Analyze data trends and provide actionable insights to optimize marketing strategies and budget allocation.

SEO & Website Optimization

Support SEO strategy through keyword research, on-page optimization, content alignment, and local SEO best practices.
Ensure website content, metadata, photos, and promotional messaging are optimized for search visibility and conversion.
Monitor website health, traffic sources, and performance across property websites.

PPC & Paid Media Management

Manage and optimize Google PPC campaigns to drive qualified leads and maximize ROI.
Monitor budgets, bids, keyword performance, ad copy, and landing page effectiveness.
Collaborate with internal teams and vendors to test, refine, and scale paid media strategies.

AI Tools & Prompt Engineering

Leverage AI tools (ChatGPT, Gemini, and similar platforms) to support content creation, campaign ideation, keyword research, ad copy development, reporting insights, and workflow automation.
Apply prompt engineering best practices to generate accurate, compliant, and brand-aligned marketing outputs.
Use AI responsibly to increase efficiency while maintaining human oversight, data accuracy, and Fair Housing compliance.

Lead Source & CRM Data Management

Monitor lead sources, tracking numbers, and attribution accuracy across marketing platforms.
Submit and maintain lead tracking data within Yardi and master reporting spreadsheets.
Audit marketing sources regularly to ensure data integrity and accurate reporting.

Qualifications

1-3 years of marketing experience with a strong emphasis on digital performance and analytics
Hands-on experience with Google Analytics, SEO fundamentals, and Google PPC
Strong Google Docs/ Excel skills for reporting, data analysis, and KPI tracking
Working knowledge of AI marketing tools, including ChatGPT and Gemini
Experience with CRM systems and lead attribution reporting
Housing, multifamily, or student housing marketing experience strongly preferred
Prior experience with Yardi or Entrata is highly valued.

Company DescriptionPriderock Capital Partners is committed to improving local communities by establishing a high standard in the multifamily residential and asset management industry, and through creative asset acquisition and value-added management.

We are an Equal Opportunity Employer and participate in E-Verify!

Company Description

Priderock Capital Partners is committed to improving local communities by establishing a high standard in the multifamily residential and asset management industry, and through creative asset acquisition and value-added management.\r\n\r\nWe are an Equal Opportunity Employer and participate in E-Verify!