AI Marketing Project Manager (Mid-Senior Level)

Senior Healthcare Advisors LLC

Deerfield Beach, FL 33442, USA

Published: 6/14/2022

Full Time

Job Description

At Senior Healthcare Advisors, we are a trusted healthcare advisory agency committed to helping people navigate their Medicare Advantage insurance plans with clarity, care, and compliance. We’re looking for a mid-senior AI Marketing Project Manager to develop and implement our AI-driven lead generation and campaign optimization that will shape the future of our healthcare advisory solutions. If you’re passionate about predictive analytics, creative strategy and high-impact results, this is your opportunity.

What You’ll Do

Collaborate with the Marketing Director in the design and implementation of AI-powered marketing initiatives, like, but not limited to, predictive lead scoring, conversion probability models, and real-time campaign optimization.
Translate marketing goals into actionable AI/Machine Learning workflows for lead acquisition, audience segmentation and targeting with personalized messaging.
Develop and manage effectively AI programming languages, platforms and models (like Python, AWS, AML, Vertex, etc.) to analyze large datasets from ad platforms, our new custom CRM, and call center system.
Work closely with our marketing team to integrate AI into our WordPress-based landing pages, forms, and tracking platforms.
Lead cross-functional processes (marketing, sales, operations, compliance) to ensure smooth AI adoption and execution.
Monitor key KPIs, CPL, CPA, ROAS, lead quality score, and enrollments in different marketing platforms for ongoing optimization (i.e. with Power BI dashboard, Looker Studio, Tableau)
Maintain compliance with CMS, HIPAA, and TCPA regulations in all AI-driven initiatives.

What You Bring

2-4 years of experience managing data or tech projects, ideally in business operations.
Knowledge of AI programming skills with certain experience in machine learning for business applications.
Familiarity with marketing channels (Google Ads, Meta Ads, Bing, email automation) and AI opportunities within them.
Willingness to respect and commit to data compliance in healthcare marketing.
Familiarity with web hosting, web programming, and API integration.
Critical, creative thinker with excellent communication skills to translate data into knowledge and actionable outcomes.
Resilient to manage unpredictable situations, shifting priorities, and complex cross-team challenges without losing focus.
Emotional intelligence to collaborate with professionals from diverse backgrounds, cultures and disciplines, adapting your approach to connect and inspire.
Commitment for excellence to exceed expectations while keeping projects moving, even in tight deadlines.
Team mindset to actively support, mentor, and empower your marketing colleagues to perform at their best.
Continuous curiosity to adapt quickly, and seek out opportunities to expand your technical and strategic skill set.
Resourcefulness to find solutions and implement creativity no matter the constraints.

Why Us?

This is your opportunity to transform how AI shapes Medicare lead generation. At Senior Healthcare Advisors, you’ll lead high-impact, high-visibility projects that directly drive revenue growth and improve the customer journey for seniors nationwide. You’ll be part of a results focused and innovative organization where your expertise will shape the future of healthcare marketing technology.