Head of Marketing

Job Description

Job Description

Logistics Summary:

• Position: Head of Marketing
• Type: Full-time, W2
• Location: Remote, with preference given to candidates in South Florida
• Hours: Availability during standard business hours (9am-6pm EST)
• Compensation: $110k-$130K annually with potential performance bonus
• Timeline: We're looking to fill this role as soon as possible while ensuring we find the best fit

Who We Are

At Entreprenista, our mission is to empower ambitious women founders by sharing their stories, offering invaluable business insights, and fostering a vibrant community of support. We believe that success is built through meaningful connections and collaborations, and we've created a space where women can learn, grow, and thrive together.

Founded by Stephanie Cartin and Courtney Spritzer in 2021, Entreprenista has grown into a thriving community of over 2,500 members in The Entreprenista League. We've hosted 300+ community events, featured 2,500+ women-founded companies across our properties, and helped secure $1M+ in funding through community collaboration and introductions.

Through our engaging content, actionable resources, and signature events, we're the go-to community for women leaders looking to build and scale their businesses. We've built a team that helps support women founders at every step of the entrepreneurial journey.

We're a mission-driven company that values authentic connections, meaningful impact, and the power of women supporting women. Operating as a fully remote team, we're committed to fostering genuine relationships and providing the tools that make running a business both more rewarding and less overwhelming.

Seeking you... if you:

• get energized by managing multiple marketing initiatives while maintaining oversight of strategy as well as the small details
• light up when talking about community building and empowering women entrepreneurs
• are the type of person who sees analytics as storytelling and problem-solving tools, not just numbers
• naturally gravitate toward mentoring others and building high-performing teams
• have that rare combination of strategic vision and hands-on execution skills
• future forward oriented to leverage tech tools and AI in order to improve efficiency, quality, and productivity
• care deeply about creating authentic connections through compelling content
• geek out over developing marketing strategies and finding creative solutions to bring those strategies to fruition
• thrive in fast-paced environments where your day-to-day can be variable!

The Role Logistics

We're seeking a strategic marketing leader who can amplify our voice and impact while building scalable strategies for our next phase of growth. This is both a strategic and hands-on position that blends strategic leadership, people management, and execution.

This will be a full-time, W2 position, with a compensation range of $110k to $130k, depending on experience. There is also the potential for performance bonuses based on achieving revenue targets.

We operate on Eastern time zone hours and general availability during standard business hours (9am-6pm EST) is expected.

While this is a remote role, ideally we’re looking for someone based in South Florida and available to have in person meetings as needed in Miami or Palm Beach Gardens with our company's founders.

Key Responsibilities

Strategic Leadership & Analytics

• Tracking & Reporting Excellence: Build comprehensive reporting and analysis based on established attribution frameworks
• Multi-Touch Attribution Mastery: Implement and manage complex attribution systems to solve attribution gaps in our marketing funnels
• Revenue Impact: Support annual revenue and profit margin goals through strategic content and marketing initiatives
• Cross-Functional Strategy: Bridge content and growth marketing teams to collaborate effectively on top-funnel (content) and bottom-funnel (growth) activities
• Performance Analysis: Establish and monitor KPIs for email collection, social engagement, web traffic, and podcast downloads

Team Management & Process Excellence

• People Management: Lead and grow remote team including social media manager and content strategist, with plans to expand the team as we grow, emphasizing collaboration, speed, excellence, and accountability
• Process Implementation: Optimize remote-first processes and communication protocols, deadline management, and cross-functional project workflows

Content Strategy & Execution

• Lead Generation Optimization: Enhance lead magnet effectiveness
• Multi-Platform Content: Oversee editorial calendar across social media, website, podcast, email, and partnership content
• SEO & Website Content: Drive organic traffic growth through strategic content development and website optimization
• Brand Voice Consistency: Ensure consistent messaging across all touchpoints that drives membership conversions and brand awareness

Marketing Campaign Management

• Major Campaign Leadership: Lead creative and marketing for Entreprenista 100, Founders Weekend, Power Groups, and other key initiatives
• Partnership Content: Develop co-marketing assets and campaigns with brand partners
• Product Marketing: Support recently launched and upcoming products
• Personal Brand Strategy: Develop thought leadership content for founders

*This role will evolve and responsibilities may change over time. Entreprenista is a startup and from time to time you may have to work on initiatives outside of our core role.

Skills That Will Enable You to Thrive

• Experience Foundation: 5+ years in content marketing, integrated marketing, and team management for membership/community businesses or media companies
• Analytics Mastery: Advanced proficiency in Google Analytics and HubSpot with experience building reports and dashboards, plus proven experience implementing and managing complex multi-touch attribution systems
• Leadership Excellence: Strong people management skills with experience leading remote teams through transitions and scaling phases
• Technical Proficiency: You're comfortable with our tool stack including ClickUp, Klaviyo, Stripe, Webflow, Samcart, Circle.so, Manychat, and social media management platforms
• Content & Strategy: Exceptional written communication skills with the ability to edit copy to brand voice standards, plus expertise in lead generation, particularly webinar and email marketing
• Cross-Functional Collaboration: Experience bridging content and performance marketing teams with a track record of successful project management
• Industry Knowledge: Deep understanding of membership/community business models, lifetime value optimization, and retention strategies
• Process Optimization: You have an internal drive for organization and can create systems that help teams exceed expectations with limited supervision
• Speed with Quality: You can move fast without sacrificing excellence, with a problem-solving mindset and proactive approach to execution
• Community-Minded: You appreciate personal development and are passionate about empowering women entrepreneurs
• Tech Requirements: Reliable computer and internet connection with comfort using video conferencing and collaborative tools

Entreprenista is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Available to people authorized to work within the United States. We highly encourage candidates who are LGBTQIA2S+, BIPOC, neurodiverse, disabled, from rural areas, and other communities.

Why It’s Awesome to Join Our Team

• Meaningful Impact: You'll be directly contributing to a mission that empowers women entrepreneurs and builds a supportive community that changes lives and businesses every day.
• Flexible Remote Culture: Work virtually with flexibility for work-life integration, though we do expect everyone to deliver high-quality work on time and be available during Eastern time zone business hours.
• Exceptional Team: You'll work with passionate, communicative, talented, accountable, creative, generous, fun, and ambitious people who each bring unique superpowers to our mission.
• Growth Opportunities: Join us during an exciting growth phase where you'll have the chance to build and scale systems, processes, and teams that will have lasting impact.
• Community Connection: Be part of a vibrant ecosystem including access to our community events, from powerful relationship-building experiences to unforgettable retreats like Founders Weekend.
• High Standards: We have a high bar for excellence, results, and integrity. If you're dedicated to detail-oriented quality and strategic thinking, you'll thrive here.

Important: We take the time to read each and every application submitted. We request thoughtful responses to the application questions in order to be considered for proceeding forward in our process.

Powered by JazzHR

WSSMGxtbYd