Marketing Operations Associate

Job Description

Job Description

Status: Part‑time (30 hrs/wk) to Full‑time within 2–3 months
Compensation: $30/hour (contract/freelance to start; option to convert to W‑2 employee or remain freelance)
Location: Remote (Company HQ: Hollywood, Florida)
Start: Immediate

About Us

Proposed Spaces is a professional drafting and 3D graphics studio supporting Architects and Interior Designers with high‑quality backend production—CAD drafting, BIM-ready plan sets, photorealistic renderings, and fly‑through videos—so they can scale on demand without adding headcount. We serve clients nationwide, with an initial focus on Florida. We are a well‑organized startup with strong production systems in place and are now hiring a marketing expert to help us scale fast.

The Opportunity

We’re looking for a Marketing Operations Associate who blends strategy with execution across inbound and outbound. You understand messaging first (ICP, pain points, offers, USP), and you can translate it into channel‑appropriate campaigns that generate qualified leads and booked calls. You’re collaborative, open to feedback, and thrive in a builder’s environment.

What You’ll Do

• Messaging & Positioning
  Develop our core narrative, ICPs, and USP tailored to Architects & Interior Designers; craft value propositions for each service line.

• Inbound Engine
  Build and run content calendars (LinkedIn, Instagram, email, blog), case studies, landing pages, and lead magnets; manage basic SEO and on‑page optimization.

• Outbound Programs
  Research target accounts, create segmented prospect lists, and execute respectful multi‑touch sequences (email + LinkedIn) that drive discovery calls.

• Funnel & CRM Ops
  Stand up/optimize our CRM, pipelines, automations, lead routing, and reporting; maintain clean data and attribution.

• Ads & Demand Gen (starter budgets)
  Launch/iterate simple LinkedIn/Meta/Google test campaigns; monitor KPIs and propose scale plans.

• Sales Enablement
  Produce one‑pagers, offer sheets, portfolio highlights, and proposal templates aligned to our messaging.

• Analytics & Reporting
  Establish weekly scorecards; track CPL, CTR, conversion to MQL/SQL, and booked meetings.

30/60/90 Expectations

30 Days
• Clarify ICPs, buyer pains, and USP.
• Audit channels, assets, and data.
• Implement basic CRM and a simple content + outbound calendar.

60 Days
• Launch 1–2 lead magnets + 2–3 landing pages.
• Run pilot outbound sequence to 50–100 targets/week.
• Ship first case study + email nurture.

90 Days
• Produce consistent weekly pipeline of qualified intros.
• Hit baseline KPIs (see below) and propose a quarterly scale plan.

KPIs You’ll Own (baseline targets)

• 8–12 qualified intro calls per month by Day 90

• ≤ $150 Cost per Qualified Intro from paid channels

• ≥ 3% Outbound positive reply rate and ≥ 25% content CTR (email/LinkedIn posts to landing pages)

• Clean CRM hygiene (100% leads tracked with source + stage)

What You Bring

• 2–4+ years in B2B marketing operations, demand gen, or growth for services/SMB/SaaS; AEC (Architecture/Design/Construction) or professional services experience is a plus.

• Strong copywriting and message‑market fit instincts; can translate technical services into buyer‑centric value.

• Hands‑on with CRM + automations (HubSpot, ActiveCampaign, Pipedrive, or similar).

• Working knowledge of funnels, email marketing, and basic paid (LinkedIn/Meta/Google).

• Comfortable with analytics (GA4, UTM tracking, dashboards) and making decisions from data.

• Collaborative, coachable, and able to operate with startup urgency and professionalism.

Nice to Have

• Familiarity with Monday.com or similar PM tools.

• Experience marketing to Architects/Interior Designers.

• Portfolio of campaigns, landing pages, or case studies.

Tools We Use (or Similar)

Google Workspace • LinkedIn • HubSpot/ActiveCampaign/Pipedrive • MailerLite/Klaviyo • Webflow/WordPress • Google Analytics (GA4) • Meta/LinkedIn Ads • Monday.com • Canva/Adobe CC

Compensation & Hours

• $30/hour, 30 hours/week to start (contract/1099).

• Anticipated transition to full‑time within 2–3 months as traction grows (option to convert to W‑2 employee or remain freelance).

• Fully remote; preference for some overlap with U.S. Eastern Time.

How to Apply (via WorkWolf)

Apply through our Proposed Spaces job portal on WorkWolf (posting title: Marketing Operations Associate — Proposed Spaces). Please include:

1. Resume

2. Short cover letter explaining why you’re the right candidate and how you’d grow our pipeline

3. 2–3 brief work samples (landing page, case study, ad, or sequence screenshots)

4. A 150–250 word USP draft for Proposed Spaces aimed at Architects or Interior Designers

5. Your earliest start date and preferred weekly schedule

6. Complete Packfinder Assesment

7. Answer all WorkWolf Screening questions

Applications submitted through WorkWolf that follow the steps above will be reviewed first. We are hiring immediately.

Hiring Process

1. WorkWolf application (resume, cover letter, screening questions)

2. Intro screen (20–30 min)

3. Practical task (paid micro‑project or portfolio walkthrough)

4. Panel interview + Q&A

5. Reference check and offer

Proposed Spaces is an equal opportunity employer. We celebrate diversity and are committed to a respectful, professional, and inclusive work environment.