Inside Sales / Influencer Relations Representative (ON SITE ONLY)

TLF Apparel

Fort Lauderdale, FL, USA

Published: 6/14/2022

Full Time

Job Description

TLF’s Inside Sales Representative will be responsible for Influencer/Athlete and Affiliate partnerships and collaborations and will play a crucial role within the Marketing & Sales Departments.

Their primary focus will be on Influencer / Athlete and affiliate on-brand prospecting and outreach, developing key relationships, negotiating terms, and driving revenue through their developed and nurtured influencer accounts.

Ensuring each influencer/athlete/affiliate selected has the audience, desire, skill set, and tools to drive D2C sales, while creating needed on-brand content for both internal and external marketing and sales initiatives.

This position includes recruitment, performance management, negotiation, relationship management, and driving key KPI metrics. This is a hybrid sales and marketing role, with the right candidate bringing extensive sales experience and skills, a high-performance and proven self-motivated mentality, in-depth knowledge of influencer and social media marketing, and using their relationship-building sales skills to solidify TLF influencer relationships, ensuring your influencer's / athlete accounts develop on-brand content and deliverables that meet and/or exceeds TLF's brand guidelines.

As an expert in sales and highly knowledgeable in influencer marketing, recruitment, analytics, auditing, relationship management, and UGC, you will apply your expertise to driving new sales month over month to meet individual and team sales forecasts and goals.

A primary focus will be on Influencer / Athlete and affiliate on-brand prospecting and outreach, while developing key relationships, negotiating terms, and driving revenue through your developed and nurtured influencer accounts.

RESPONSIBILITIES (INCLUDING BUT NOT LIMITED TO THE BELOW):

Keen ability to identify and recruit talent that represents the brand and company goals by actively sourcing, researching, contacting, and negotiating with passionate customers, content creators, and influencers to develop strong partnerships
Ability to identify influencer talent that has the following, engaged audience, desire, and skill set to drive affiliate sales through coupon codes, and in conjunction with TLF promotions across all social media channels
Working knowledge and experience with TikTok shop and affiliates
Promote and support the TLF brand vision and goals with messaging across our influencer community to build and develop meaningful relationships
Ability to follow influencer marketing strategy, establishing and nurturing long-term partnerships through organic and sponsored content
Passion for the activewear and fitness industry
Find new influencer opportunities and manage, retain, and grow new influencers as brand advocates, managing 200-300 +/- active influencers per month per TLF Influencer Representative.
Innovate and enhance our influencer marketing approach, staying on top of the latest trends
Develop and plan promotional giveaways, grow engagement, and create and manage an ongoing promotional calendar for all influencer content and coordinate all SKU promotions so they coincide with pre-launches, new drops, product life cycles, and core evergreen campaigns
Utilize campaign performance reports and dashboards to measure, report, and assess the performance of all social marketing campaigns against defined KPIs and goals, working with various analytical tools to help inform decision-making and provide insights
Influencer content management, approval, and content monitoring, and social listening
Attending and aiding in managing logistics for field events where promotional products and event setup are required
Help ideate and host influencer events and pop-ups, as well as execute social/digital activations for key brand launches
Other duties and responsibilities as assigned by management

QUALIFICATIONS / SKILLS / REQUIREMENTS:

Required Experience:

5+ years as a proven, motivated, and self-driven sales representative who is also highly proficient in social media influencer marketing and brand ambassador relations for consumer brands
Demonstrated success in sales training, coaching, and business development
Experience managing budgets and both paid/organic social content

Technical Proficiency:

Their primary focus will be on Influencer / Athlete and affiliate on-brand prospecting and outreach, while developing key relationships, negotiating terms, and driving revenue through your developed and nurtured influencer accounts.

Skills & Attributes:

Excellent written and verbal communication in English
Creative mindset with the ability to develop innovative content concepts
Data-driven with strong attention to detail
Self-starter who thrives in fast-paced environments
Passion for activewear, the fitness industry, and pop culture trends

Education: Bachelor's degree (Ideally in Marketing, business, or a related field)

Company DescriptionTLF was established in 2012 as a premium athletic and lifestyle apparel brand, pioneering a new category of Gym-To-Street® Wear products engineered for your toughest training sessions, designed to carry you through the rest of your day for wherever life takes you. Our mission is to provide products designed to push the limits of innovation and human performance to the highest possible level via fit, wearability, and functionality while simultaneously providing an exclusive sense of style and unparalleled quality. Our products are distributed and sold globally direct to consumers via TLFapparel.com and our TLF App.

Join our team and work in a fun, fast-paced, energetic environment with endless potential for individual and professional career growth. Our company culture does not micromanage its team members. Instead, we thrive on empowering people to be self-motivated professionals who challenge themselves to work harder, smarter, and more efficiently as individuals and as part of a team. This winning formula creates a culture that inspires individuals and team members to continually set new and unprecedented goals that will continue to drive TLF to become a global leader in Gym-To-Street® Wear.

What are you waiting for? Join the TLF “FAM“ and create a lasting career that will never feel like a job but instead like you are fulfilling a passion that will make history! Let’s REDEFINE IMPOSSIBLE® and TAKE LIFE FURTHER® together.

BENEFITS (For Full-Time Employees Only):
•\tMedical 80% Employer Paid (For Employees And Family)
•\tDental 80% Employer Paid (For Employees And Family)
•\tVision
•\t401k
•\tA free gym membership to TLF’s state-of-the-art gym (aka TLF TRAINING LAB®)
•\tChill, refuel, and recharge in our awesome employee lounge (unlimited coffee and tea)
•\tPS5 stations for gamers
•\tA monthly product allowance ($100) for our premium TLF Gym-To-Street® Wear
•\tContinued education programs & training are available
•\tEmployee team-building events
Note: National monthly medical premiums can range from approximately $665 (individual) to $1,950 (family). TLF’s “medical benefits package” can potentially save individuals and/or families between $530 and/or $1,560/month (averaging up to approximately $18,700 annually).

TIME OFF BENEFITS (For Full-Time EXEMPT Employees Only):
•\tVacation: 2 weeks a year (accrued at a rate of 3.08 per pay period)
•\tSick Days: 6 days a year (accrued at a rate of 1.85 per pay period)
•\tPersonal Days (PTO’s) 4 days a year (1 day accrued every quarter)
•\t10 Paid Holidays
•\t1 Floating Holiday (a day of your choosing)
Note: TLF provides 31 paid days off annually, equivalent to one additional month of paid compensation.

TIME OFF BENEFITS (for full-time NONEXEMPT employees only):
•\tVacation: 2 weeks a year (0.04167) per hr. worked
•\tSick Days: 6 days a year (1.85 hours accrued per pay period)
•\tPersonal Days: 4 days a year (1 day accrued per quarter)
•\t10 Paid Holidays
•\t1 Floating Holiday (a day of your choosing)
Note: TLF provides 31 paid days off annually, equivalent to one additional month of paid compensation.

TLF is an equal-opportunity employer. We value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Company Description

TLF was established in 2012 as a premium athletic and lifestyle apparel brand, pioneering a new category of Gym-To-Street® Wear products engineered for your toughest training sessions, designed to carry you through the rest of your day for wherever life takes you. Our mission is to provide products designed to push the limits of innovation and human performance to the highest possible level via fit, wearability, and functionality while simultaneously providing an exclusive sense of style and unparalleled quality. Our products are distributed and sold globally direct to consumers via TLFapparel.com and our TLF App. \r\n\r\nJoin our team and work in a fun, fast-paced, energetic environment with endless potential for individual and professional career growth. Our company culture does not micromanage its team members. Instead, we thrive on empowering people to be self-motivated professionals who challenge themselves to work harder, smarter, and more efficiently as individuals and as part of a team. This winning formula creates a culture that inspires individuals and team members to continually set new and unprecedented goals that will continue to drive TLF to become a global leader in Gym-To-Street® Wear.\r\n\r\nWhat are you waiting for? Join the TLF “FAM“ and create a lasting career that will never feel like a job but instead like you are fulfilling a passion that will make history! Let’s REDEFINE IMPOSSIBLE® and TAKE LIFE FURTHER® together.\r\n\r\nBENEFITS (For Full-Time Employees Only):\r\n•\tMedical 80% Employer Paid (For Employees And Family)\r\n•\tDental 80% Employer Paid (For Employees And Family)\r\n•\tVision\r\n•\t401k\r\n•\tA free gym membership to TLF’s state-of-the-art gym (aka TLF TRAINING LAB®)\r\n•\tChill, refuel, and recharge in our awesome employee lounge (unlimited coffee and tea)\r\n•\tPS5 stations for gamers\r\n•\tA monthly product allowance ($100) for our premium TLF Gym-To-Street® Wear \r\n•\tContinued education programs & training are available\r\n•\tEmployee team-building events\r\nNote: National monthly medical premiums can range from approximately $665 (individual) to $1,950 (family). TLF’s “medical benefits package” can potentially save individuals and/or families between $530 and/or $1,560/month (averaging up to approximately $18,700 annually).\r\n\r\nTIME OFF BENEFITS (For Full-Time EXEMPT Employees Only): \r\n•\tVacation: 2 weeks a year (accrued at a rate of 3.08 per pay period)\r\n•\tSick Days: 6 days a year (accrued at a rate of 1.85 per pay period)\r\n•\tPersonal Days (PTO’s) 4 days a year (1 day accrued every quarter)\r\n•\t10 Paid Holidays \r\n•\t1 Floating Holiday (a day of your choosing)\r\nNote: TLF provides 31 paid days off annually, equivalent to one additional month of paid compensation. \r\n\r\nTIME OFF BENEFITS (for full-time NONEXEMPT employees only): \r\n•\tVacation: 2 weeks a year (0.04167) per hr. worked\r\n•\tSick Days: 6 days a year (1.85 hours accrued per pay period)\r\n•\tPersonal Days: 4 days a year (1 day accrued per quarter)\r\n•\t10 Paid Holidays \r\n•\t1 Floating Holiday (a day of your choosing)\r\nNote: TLF provides 31 paid days off annually, equivalent to one additional month of paid compensation. \r\n\r\nTLF is an equal-opportunity employer. We value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.