Introduction
This is responsible professional work involving the ability to create and monitor social media content.
Nature Of Work
An employee in this position will primarily manage the City of Tampa's social media accounts and create digital content including video, photography, and graphic designs. The position requires strong understanding of social strategy and trending content.
They will need to understand the City's branding standards and develop content that complements the brand, collaborating with other departments to ensure consistency in messaging. This role is pivotal in executing and refining the City's credibility by ensuring consistency in voice and brand. The employee will work in a fast-paced environment, spending much of their day going from various events to meetings throughout the city. They must be able to work independently, including driving to and from events. Tact and courtesy are expected, as the position often requires higher-level executive and client interaction skills. Work is reviewed through observation of final product and feedback from departments regarding results obtained.
Examples of Duties
Manage City of Tampa's social media accounts, including generating, editing, publishing, and sharing daily content.
Provide customer service through direct messages and coordinate with City departments as needed.
Develop social media campaigns to address specific goals and initiatives.
Monitor and engage in City-related online conversations.
Communicate and create content during a state of emergency.
Respond to social media inquiries in a timely and courteous fashion.
Analyze social media performance metrics and make recommendations for improvement.
Coordinate printing services as needed.
Perform related work as required.
Knowledge, Skills & Abilities
Working knowledge of: English grammar, composition, and punctuation; publication formats and procedures; methods, principles, and practices utilized in graphic design; social media management tools such as Adobe Photoshop CC, InDesign CC, Illustrator CC, Premiere Pro CC and Lightroom CC; all applicable social media and analytics platforms; MS Office; Google Drive; photographic techniques and materials; video editing software; website development.
Ability to: effectively communicate through written and verbal skills; handle the pressure of meeting tight deadlines and communicating and creating content during a state of emergency; learn and adapt quickly to change; demonstrate time management and organizational skills; maintain quality check on all pieces; establish and maintain effective working relationships with other employees, supervisors, departmental representatives, and the public.
Skilled in: the operation of Windows-based computers; the use of Apple iPhone and iPad (specifically iPhone videography); digital marketing, newsletter creation, and event photography.
Physical Requirements
Mostly sedentary; indoors and some outdoors exposure with frequent standing and walking, requires extended use of computer, keyboarding and viewing a monitor.
Minimum Qualifications
Graduation from an accredited college or university with a bachelor's degree in journalism, public relations, marketing, communications, graphic design, or related field and a minimum of six (6) months of experience as a graphic designer, social media coordinator, and/or copywriter. Or an equivalent combination of education (not less than possession of a high school diploma/GED), training and experience that would reasonably be expected to provide the job-related competencies noted above.
Licenses or Certifications
Valid Florida driver's license required.
Examination
Evaluation of education and experience. Drug testing is included in all pre-employment processing.
Comments
Employees may be required to work rotating shifts, including nights, weekends, holidays and overtime as needed. During periods when the Mayor issues an emergency declaration for the City of Tampa, all employees may be required to work in preparation, response or recovery activities related to the stated emergency.
Conclusion
HELPFUL HINTS FOR COMPLETING YOUR APPLICATION: Please register before you begin the application process. This will enable you to view and re-use information from previously submitted applications to complete and submit any future applications. Please make certain your application is complete and the information you provide clearly demonstrates that you possess the minimum job qualifications as stated in the job announcement. Resumes can be submitted in support of an application, but not in lieu of an application. Resumes and copies of certifications or other required documents may be attached to your online application.
This is responsible professional work involving the ability to create and monitor social media content.
Nature Of Work
An employee in this position will primarily manage the City of Tampa's social media accounts and create digital content including video, photography, and graphic designs. The position requires strong understanding of social strategy and trending content.
They will need to understand the City's branding standards and develop content that complements the brand, collaborating with other departments to ensure consistency in messaging. This role is pivotal in executing and refining the City's credibility by ensuring consistency in voice and brand. The employee will work in a fast-paced environment, spending much of their day going from various events to meetings throughout the city. They must be able to work independently, including driving to and from events. Tact and courtesy are expected, as the position often requires higher-level executive and client interaction skills. Work is reviewed through observation of final product and feedback from departments regarding results obtained.
Examples of Duties
Manage City of Tampa's social media accounts, including generating, editing, publishing, and sharing daily content.
Provide customer service through direct messages and coordinate with City departments as needed.
Develop social media campaigns to address specific goals and initiatives.
Monitor and engage in City-related online conversations.
Communicate and create content during a state of emergency.
Respond to social media inquiries in a timely and courteous fashion.
Analyze social media performance metrics and make recommendations for improvement.
Coordinate printing services as needed.
Perform related work as required.
Knowledge, Skills & Abilities
Working knowledge of: English grammar, composition, and punctuation; publication formats and procedures; methods, principles, and practices utilized in graphic design; social media management tools such as Adobe Photoshop CC, InDesign CC, Illustrator CC, Premiere Pro CC and Lightroom CC; all applicable social media and analytics platforms; MS Office; Google Drive; photographic techniques and materials; video editing software; website development.
Ability to: effectively communicate through written and verbal skills; handle the pressure of meeting tight deadlines and communicating and creating content during a state of emergency; learn and adapt quickly to change; demonstrate time management and organizational skills; maintain quality check on all pieces; establish and maintain effective working relationships with other employees, supervisors, departmental representatives, and the public.
Skilled in: the operation of Windows-based computers; the use of Apple iPhone and iPad (specifically iPhone videography); digital marketing, newsletter creation, and event photography.
Physical Requirements
Mostly sedentary; indoors and some outdoors exposure with frequent standing and walking, requires extended use of computer, keyboarding and viewing a monitor.
Minimum Qualifications
Graduation from an accredited college or university with a bachelor's degree in journalism, public relations, marketing, communications, graphic design, or related field and a minimum of six (6) months of experience as a graphic designer, social media coordinator, and/or copywriter. Or an equivalent combination of education (not less than possession of a high school diploma/GED), training and experience that would reasonably be expected to provide the job-related competencies noted above.
Licenses or Certifications
Valid Florida driver's license required.
Examination
Evaluation of education and experience. Drug testing is included in all pre-employment processing.
Comments
Employees may be required to work rotating shifts, including nights, weekends, holidays and overtime as needed. During periods when the Mayor issues an emergency declaration for the City of Tampa, all employees may be required to work in preparation, response or recovery activities related to the stated emergency.
Conclusion
HELPFUL HINTS FOR COMPLETING YOUR APPLICATION: Please register before you begin the application process. This will enable you to view and re-use information from previously submitted applications to complete and submit any future applications. Please make certain your application is complete and the information you provide clearly demonstrates that you possess the minimum job qualifications as stated in the job announcement. Resumes can be submitted in support of an application, but not in lieu of an application. Resumes and copies of certifications or other required documents may be attached to your online application.