Job Description
Job Description
Job Description: Director of Sales & Marketing
Location: Stuart, Florida (Headquarters)
Reports To: President / CEO
Position Type: Full-Time, Salaried, Exempt
Position Overview
We are a leading manufacturer of cradle and elevator boat lifts, serving residential, commercial,
and marina markets across Florida and expanding into new regions. We are seeking an
experienced Director of Sales & Marketing to lead our sales team, drive revenue growth,
expand dealer/distributor relationships, and build brand visibility in the marine industry. This role
combines strategic planning, sales leadership, and marketing execution to increase market
share and support the company's long-term growth objectives.
Key Responsibilities
Sales Leadership
Develop and execute a comprehensive sales strategy to drive new revenue in Florida
and emerging markets.
Manage, mentor, and grow a sales team (inside sales, outside reps, dealer support).
Build and expand relationships with dealers, marine contractors, marinas, and waterfront
developers.
Establish annual and quarterly sales targets; monitor KPIs and provide performance
reporting to senior management.
Lead contract negotiations with large accounts, distributors, and strategic partners.
Monitor market intelligence and market pricing.
Support licensing, channel sales, and OEM partnerships when applicable.
Marketing Strategy
Develop and oversee marketing campaigns, including digital, print, trade shows, and
dealer programs.
Manage the company's brand image and ensure consistent messaging across all
channels.
Oversee website, social media, SEO/SEM, and content strategies to generate leads.
Plan and manage presence at marine trade shows, dealer events, and industry expos.
Collaborate with product development to align marketing with new product launches.
Business Development
Identify and pursue new markets (geographic expansion, marina/commercial projects,
international opportunities).
Conduct competitive analysis and provide recommendations to maintain a leading
market position.
Partner with operations and finance to align sales forecasts with production capacity.
Qualifications
Bachelor's degree in Business, Marketing, or related field (MBA a plus).
7+ years of proven success in sales leadership, preferably in marine, construction, or
manufacturing industries.
Experience managing dealer/distributor networks.
Strong understanding of digital marketing tools and CRM platforms (e.g., HubSpot,
Salesforce).
Exceptional negotiation, communication, and leadership skills.
Ability to travel regionally and nationally as required.
Compensation & Benefits
Competitive base salary ($110,000 – $130,000 DOE) + performance-based bonus.
Health, dental, and vision benefits (company plan).
Paid vacation, holidays, and sick leave.
401(k) with company match.
Opportunity to be part of a growing company in the marine industry with strong brand
reputation.
About Us
Hurricane Boat Lifts is a Florida-based manufacturer of high-quality cradle and elevator boat
lifts, serving both residential and commercial waterfront markets. We pride ourselves on
engineering excellence, customer service, and long-standing relationships with dealers and
contractors. Our mission is to deliver safe, reliable, and innovative lifting solutions that protect
boats and enhance waterfront living.