Job Description
Job Description
Come join the Flex Seal Social Media Team!
We are looking for a creative, quick-thinking Social Media Pro, to craft engaging content, spark conversations, and keep Flex Seal at the center of the online buzz!!!
Job Title: Social Media Specialist Department: Marketing
Name: Reports to: Grace Balcazar Effective Date:
Job Summary: Hours M-F 9:00a – 5:30pm
The Social Media Specialist owns the end-to-end content calendar for both U.S. and International markets (Canada, Mexico, and others). Under the guidance of Social Team Lead, this role is responsible for developing and adapting organic social media content across platforms to resonate with both U.S. and International audiences. They will manage visual and copy asset creation, coordinate with internal teams, and ensure timely publishing and performance tracking. This role requires strong attention to detail, fluency in both English and Spanish, and a collaborative, execution-focused mindset.
Supervisory Responsibilities:
- None
Duties/Responsibilities:
- Content Calendar Ownership: Build, maintain, and present monthly organic social media calendars for U.S. and international markets, localizing themes and messaging per region under strategic oversight from the Social Media Lead. Prepare deliverables for content and collaborate with the Project Manager.
- Cross-Department Collaboration: Alongside Social Media Lead and Social Media Manager Collaborate with Creative, Community, Ecommerce, and PR teams to align social content with campaigns, product launches, seasonal moments, and events, integrating UGC, community feedback, and insights into future content.
- Bilingual Copywriting & Translation: Craft social media copy in both English and Spanish, ensuring brand voice consistency across markets. Support translation efforts using tools like HeyGen.
- Content Scheduling and Publishing: Schedule and publish all created content on social media platforms using backend tools such as Sprout, ensuring timely and accurate execution.
- Visual & Video Production: Develop and edit visual assets and short-form videos using tools such as CapCut or Edits.
- Profile & Platform Management: Ensure all social media profiles, including bios, links, banners, pinned posts, profile visuals, and Instagram highlights, are regularly updated and aligned with brand standards.
- Performance Tracking & Insights: In collaboration with the Social Team Lead and Social Media Manager, monitor and analyze social media content performance, deliver monthly reports as needed with actionable insights, and identify top-performing posts for replication in future calendars.
- Trend Awareness & Adaptation: Stay current with platform updates and cultural trends, strategically integrating relevant trends into content to maximize engagement.
- Event Content Support: Shoot and produce social media content during events, collaborating closely with the XM team.
- Influencers Resourcing Support: Assist the Social Team Lead with sourcing potential influence partners, gathering creator details, and organizing content for review.
Required Skills/Abilities:
- English and Spanish writing and editing skills. Communication skills
- Experience with CapCut, HeyGen, Sprout Social, and Meta Business Suite or similar platforms
- Solid understanding of Facebook, Instagram, TikTok, YouTube, X, and Pinterest
- Strong attention to detail and creative sensibility
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Comfortable receiving feedback and collaborating cross-functionally
- AI Knowledge for content creation
Education and Experience:
- Bachelor's degree in marketing, communications, or related field
- 2–3 years’ experience in social media content creation and calendar ownership
- Bilingual fluency in English and Spanish required
- International content experience is a plus
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer.
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time, at the sole discretion of the employer.