Communications/Marketing Specialist

Florida Community Health Centers, Inc.

West Palm Beach, FL, USA

Published: 6/14/2022

Job Description

About FCHC:

Since 1976, Florida Community Health Centers, Inc. (FCHC) has been a health care leader in Florida. We provide comprehensive primary and specialty health care and patient support services through a network of Centers surrounding Lake Okeechobee and across Florida’s Treasure Coast. Our mission is to ensure that everyone in our communities has access to culturally competent, high-quality health care that they can afford. FCHC has locations in Clewiston, Moore Haven, Okeechobee, Fort Pierce, Port St. Lucie, Stuart, Indiantown, Pahokee and West Palm Beach. FCHC’s Corporate Office is centrally located in West Palm Beach, Florida. FCHC has multiple staff members who speak Spanish and Creole, and translation is available for other languages as needed. FCHC has created a “one-stop shop” for patients–providing Pediatric and Adult Primary Care, Dental, OB/GYN and Women’s Health, Infectious Disease, Behavioral Health, Pharmacy, chronic disease education and care management, referral assistance, benefit enrollment assistance and coordination, and telehealth services. Our patients benefit from a “medical home” model, where they may access our extensive array of health care clinicians and services in an atmosphere where they are treated with respect, care, and concern.

Mission

The Mission of Florida Community Health Centers, Inc. (FCHC) is to provide accessible, cost-effective, high-quality, comprehensive health care to all persons in our communities.

Vision

Florida Community Health Centers, Inc. (FCHC) will maintain strong leadership in, and advocate for, the provision of health care services.

FCHC will foster and promote collaborative relationships and will develop partnerships with local, state, and federal public health service agencies and the community in general, to enhance the quality of delivery systems for comprehensive health care. FCHC will be an employer of choice and will demonstrate excellence with a highly trained staff and governing board.

Values

FCHC values Integrity, Compassion, Commitment to serving others (external and internal to the organization), Innovation, Effectiveness (cost and outcome), Efficiency, being Mission-driven, Commitment to serving others internal to organization and Commitment to Excellence.

Position Summary: The Communications & Marketing Specialist is responsible for working directly with Senior and Center‐ level leadership to increase engagement, FCHC brand recognition, and organizational growth. This will be accomplished through engagement with, and dissemination of information to, patients, staff, stakeholders, and the community at large. The role is responsible for the development of internal content and a Communication Plan that aligns with FCHC’s major organizational objectives and goals.

This role requires active engagement and interpersonal interaction with FCHC’s patients, communities, stakeholders, and the media ‐‐ as well as the use of social media outlets. It requires the frequent production of content to educate FCHC patients and community, foster a collaborative work environment, and promote FCHC’s brand. Utilizing communication tools to increase community awareness of FCHC services, managing and attending public/outreach events, and leadership of special projects are required. This involves significant interpersonal interaction as well as interaction on several communication platforms, including social media outlets. This role includes responsibility for the development of marketing materials (flyers, press releases, satisfaction review cards, etc.), public service announcements, videos, newsletters, and emails as well as possible communication with governmental and accrediting entities.

The Communications & Marketing Specialist is responsible for developing and maintaining current content for the organization’s website and social media outlets. They must routinely assess informational materials for compliance with regulatory standards (i.e. Health Resources and Services Administration (HRSA) Health Center Program) and assure adherence to brand guidelines. This position plays an integral role in building the organization’s patient population and establishing long‐term visibility in service area communities.

Roles and Responsibilities:

Drive organizational growth through communications and marketing activities.
Increase patient, staff, stakeholder, and community engagement.
Send the right messages to the right people and the right places, at the right times.
Increase FCHC brand recognition through communication and marketing efforts
Maintain level of proactive communication with organizational leadership required to fulfill objectives and goals.
Engage staff, leadership, and board to promote FCHC.
Engage patients to assess FCHC service quality and facilitate improvement. This may include monitoring social media reviews and complying monthly results
Collaborate with local newspapers, radio, and television media to increase FCHC brand recognition and patient base growth
Maintain and distribute quarterly newsletters for clinicians, community and the board
Coordinate and manage internal communications regarding events, key information, and related matters. Manage Bisbee- FCHC's weekly internal communication vehicle
Develop of internal contact that aligns with FCHC’s mission and business strategy
Work with Senior Leadership to develop and maintain an internal and external communication plan that aligns with FCHC’s organizational goals
Monitor NACHC, FACHC and HCN communications (emails, website) for relevant information and marketing toolkits
Create flyers and newsletters, press releases, and other communication materials for media outlets, our website, and other social media platforms.
Participate in center planned community functions such as health fairs, open houses and media or legislative visits. Ensures the events are widely publicized to the community.
Manage the company website content, enhancements, and modifications. Ensure that the information on the website is kept current.
Spearhead and be the project lead for special events for Board members, In‐Services, and the annual Employee Award Banquet.
Engage students and volunteers to expand the capacity of the communications and marketing function

Qualifications and Education Requirements:

Minimum Requirements (experience, training, and education): To effectively fulfill this position, candidate must meet the following requirements:

High school graduate or equivalent
Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, Business Management or a related field (preferred)
2 or more years of experience in marketing experience (preferred)
Experience with non‐profit organizations

Skills and Abilities:

Excellent skills in adaptability, building relationships, delivering customer service (internal and external), formal presentations, functional competence, high impact communication, initiating action, producing results, quality orientation, and reasoning, in order to work effectively with teams throughout the organization
Demonstrated skills in graphic design including developing brochures, pamphlets, posters and similar material
Ability to manage webpage and interact with external social media consultants as needed
Ability to plan and execute events. These include employee recognitions, center events, celebrations, etc.
Excellent written and verbal communication skills. Must have the ability to gather, analyze, and interpret statistical and other programmatic information.
Ability to respond to urgent matters, prioritize work, and coordinate multiple projects with minimal direction to meet deadlines. Must be able to communicate progress without hesitancy and to communicate effectively during decision‐making events or difficult conversations.
Ability to work flexible hours as needed
Ability to comprehensively document event details accurately
Willingness to learn
Good computer skills, proofreading skills, and proficiency with computer software (Microsoft Office Suite [Word, Excel, Outlook, and Access], Adobe Creative Suite, Adobe Photoshop, Adobe‐In Design, and Canvas, CRM) and CMS software.
Ability to travel within FCHC’s service sites (community health centers) and to travel outside the area to workshops and/or conferences, as required. Must be able to work independently while being a team player.
Ability to be an active social media champion
Other duties as assigned

Company DescriptionOur mission here at Florida Community Health Centers, Inc. is to provide accessible, cost-effective, high-quality, comprehensive health care to ALL persons in our communities. We serve 16 locations surrounding Lake Okeechobee & the Treasure Coast. Should you be interested please submit your resume to us for review. Thank you!

Company Description

Our mission here at Florida Community Health Centers, Inc. is to provide accessible, cost-effective, high-quality, comprehensive health care to ALL persons in our communities. We serve 16 locations surrounding Lake Okeechobee & the Treasure Coast. Should you be interested please submit your resume to us for review. Thank you!