Job Description
Job Description
Responsibilities:
- Own, manage, and optimize all paid acquisition channels, including but not limited to: PPC, social media ads, display ads, streaming and programmatic media, and retargeting.
- Allocate budget strategically across channels to maximize CAC.
- Solely own the visit-to-lead conversion rate, ensuring consistent growth.
- Implement and innovate landing page designs through rapid A/B testing and iterative optimization processes.
- Deploy persuasive CTAs, lead-gen content, and other conversion tools to transform visitors into potential leads.
- Assess and leverage emerging paid channels or tactics that can further boost acquisition and profitability.
- Ensure scalability of successful campaigns and tactics without compromising ROI.
- Use advanced analytics tools to dive deep into the performance metrics of every campaign.
- Continuously measure and evaluate channel KPIs, using insights to pivot strategies or invest more deeply.
- Work closely with digital product and content team to ensure landing pages are compelling, functional, and conversion-focused.
Skills & Experience Required:
- Bachelor’s degree in Marketing, Advertising, Business, or related field.
- Minimum of 7 years experience in performance marketing, particularly in managing paid acquisition channels.
- Demonstrable expertise in A/B testing, CRO, and landing page optimization.
- Familiarity with audience suppression and lookalike modeling tactics.
- Proficiency in analytics and advertising platforms like Google Analytics, Google Ads, Facebook Ads Manager, etc.
- Familiarity with inbound call tracking tools such as Invoca.
- Ability to interpret data and transform insights into actionable strategies.
- Comfort with project management and tracking tools such as Workfront, MS Project, JIRA and Trello.
- Must be highly organized, have strong attention to detail, be self-motivated and inspire the same in others.
- Must have excellent problem-solving skills, strong business acumen and the ability to prioritize and meet deadlines when working on multiple projects. Ability to stay composed in stressful or uncertain situations.
- Great people skills and attitude, with an ability to form strong and meaningful relationships.