VP, Digital Growth & Market Solutions

Job Description

Job Description

ummary

The Vice President of Digital Growth & Market Solutions will serve as a strategic advisor to the Executive Vice President and executive team on marketing, digital, brand, and member experience. In this role, the candidate will align marketing and digital strategy with finance, product, events, advocacy, education, and global operations.

The Vice President will be responsible for leading, developing, and scaling a high-performing team across marketing, digital, creative, analytics, UX, content, and web operations. In addition, the candidate will build a culture of innovation, agility, and data-driven decision-making focused on membership/customer growth, satisfaction and revenue. This position reports to the Executive Vice President of Global Strategy, Membership, & Brand.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Advanced Digital Marketing Strategy & Execution

• Expertise in full funnel, omnichannel marketing strategies that integrate paid, owned, and earned media.
• Demonstrated ability to drive measurable growth through sophisticated segmentation, targeting, and personalization.
• Experience with agile marketing methodologies, growth experimentation, A/B and multivariate testing, and lifecycle automation.
• Strong understanding of customer journey design, content architecture, and cross-channel orchestration.

Advanced Digital Marketing Strategy & Execution

• Expertise in full-funnel, omnichannel marketing strategies that integrate paid, owned, and earned media.
• Demonstrated ability to drive measurable growth through sophisticated segmentation, targeting, and personalization.
• Experience with agile marketing methodologies, growth experimentation, A/B and multivariate testing, and lifecycle automation.
• Strong understanding of customer journey design, content architecture, and cross-channel orchestration.

SaaS-Based Marketing Platforms & Ecosystem Integration

• Advanced hands-on knowledge of SaaS marketing solution providers (e.g., HubSpot, Salesforce Marketing Cloud, Adobe Experience Platform, Marketo, Pardot, Iterable).
• Proven experience integrating and optimizing platform stacks for scalability, API connectivity, and workflow automation.
• Ability to architect multi-system integrations (CRM, CDP, CMS, and BI platforms) for real-time data synchronization and unified member/customer profiles.

Modern Data Acquisition, Management & Enrichment

• Deep understanding of 1st-, 2nd-, and 3rd-party data strategies, including zero-party data collection and consent-based marketing.
• Expertise in implementing and managing data pipelines for lead enrichment, behavioral tracking, and predictive segmentation.
• Knowledge of evolving privacy frameworks (GDPR, CCPA, ePrivacy) and how they impact data acquisition and digital targeting.
• Experience with identity resolution, data onboarding, and attribution modeling.

CORE COMPETENCIES

Education & Experience

• Typically, a minimum of 10 years related experience is required.
• Bachelor’s degree required; Masters/MBA preferred.
• Industry specific credential preferred.
• Prior association experience preferred.

Strategic Leadership

• Enterprise-level strategic thinking with the ability to translate vision into executable plans.
• Anticipate market, organizational, and workforce trends and adjusts strategy accordingly.
• Balances short-term priorities with long-term business objectives.

Brand & Market Leadership

• Ensures brand consistency while evolving the brand to support growth and differentiation.

Demand Generation & Growth

• Drives pipeline growth through integrated demand generation strategies.
• Collaborates with cross-functional teams to align brand efforts with revenue goals.

Data Driven

• Uses data, analytics, and insights to guide strategy, investment, and optimization.
• Establishes KPIs, dashboards, and performance metrics to measure ROI.

Digital & Brand Technology

• Leads digital brand strategy across paid, owned, and earned channels.
• Oversees brand technology stack (CRM, automation, analytics).
• Champions innovation and emerging platforms to enhance reach and engagement.

Communication, Stakeholders & Visibility

• Present critical business information to internal & external groups, including global entities
• Significant interaction with members, students, committees, task forces, state bodies, etc.
• Displays diplomacy & tact in representing The IIA & profession.
• Speaks to large groups on a wide range of topics.

Analytical Thinking & Problem Solving

• Evaluates key business & organizational challenges with some assessment or cross-functional impact.
• Directs the resolution of highly complex or unusual business problems, applying advanced analytical thought and judgement.

Knowledge & Skills

• Has broad and comprehensive understanding of business sytems and processes, theories, and practices typical within own function/department.
• Has in-depth knowledge of how own function integrates within The IIA to deliver on strategic objectives; has an awareness of how other associations operate and serve their membership.
• Key skills: industry knowledge, public speaking, leadership skills, talent management, strategic thinking, problem solving, negotiating, consulting, budget, communication.

Supervisory Responsibilities

Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Language Skills

Ability to respond to common inquiries or complaints from members, customers, volunteers, and individuals in the broader business community. Ability to consolidate data from a wide variety of sources, interpret its meaning, and present such information in a meaningful way to top management and/or volunteers.

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills

Expert ability to work in a computerized environment with knowledge of Microsoft Office products. Web-related computer skills listed above.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand; walk and sit. Specific vision abilities required by this job include close vision, distance vision and color vision.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

This position will require work in our Headquarters office in Lake Mary, FL 40% of the time.