Digital Marketing / Paid Media Specialist Lead - Clinical Research

Job Description

Job DescriptionDescriptionAlcanza is a growing multi-site, multi-phase clinical research company with a network of locations in MA, NH, MI, VA, SC, FL, GA, AL, MO, TX and Puerto Rico. We have established a strong presence across Phase I-IV studies and several therapeutic areas including vaccine, neurology, dermatology, psychiatry, and general medicine. Join us as we continue to grow.

Are you passionate about driving business growth through innovative digital advertising strategies? We are seeking a highly motivated and experienced Digital Marketing / Paid Media Specialist Lead to join our dynamic marketing team. In this pivotal role, you will oversee, strategize, and execute paid media campaigns across multiple digital channels, ensuring measurable results that align with our business objectives. As the lead specialist, you will spearhead cross-functional efforts, mentor junior team members, and act as the subject matter expert for all things performance marketing.
Key ResponsibilitiesEssential Job Duties:

• Campaign Strategy & Planning: Develop, implement, and optimize comprehensive paid media strategies across various platforms, including but not limited to Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, Twitter, and programmatic channels. Conduct market analysis and leverage audience insights to craft highly targeted campaigns that deliver on ROI and growth targets.
• Execution & Management: Oversee the end-to-end execution of digital advertising campaigns—setting budgets, audience targeting, creative testing, bidding strategies, and ongoing performance optimization. Ensure campaigns are launched on time and within budget.
• Analytics & Reporting: Monitor, analyze, and report on campaign performance using leading analytics tools (such as Google Analytics, Data Studio, Meta Business Suite, etc.). Translate complex data into actionable insights; provide regular reports to internal stakeholders, highlighting key metrics, learnings, and recommendations for future optimization.
• Team Leadership & Collaboration: Lead and mentor a team of performance marketing specialists, providing guidance on best practices, campaign troubleshooting, and skills development. Collaborate closely with creative, content, product, and data teams to align paid media efforts with brand messaging and overall marketing goals. May be responsible for direct people management, timecards, absence tracking/approvals, training, interviewing and selection, coaching, and employee counseling.
• Budget Management: Manage substantial media budgets across multiple channels. Ensure efficient allocation of spend to maximize impact and minimize waste. Identify opportunities for scaling successful campaigns and reallocating budget as needed based on performance data.
• Innovation & Testing: Stay ahead of digital marketing trends, platform updates, and emerging technologies. Continuously test new ad formats, targeting tactics, and creative approaches. Champion a culture of experimentation and learning within the team.
• Stakeholder Communication: Serve as the main point of contact for paid media initiatives, updating senior management and cross-departmental teams on progress, outcomes, and recommendations. Communicate complex technical concepts in a clear, concise manner.
• Compliance & Brand Safety: Ensure all campaigns adhere to legal, industry, and brand guidelines. Proactively manage risk and address issues related to ad placement, privacy, and platform policies.
• Stay up to date with best practices and emerging trends in marketing to introduce opportunities for optimization.
• Participate, lead, and/or present in team, management, vendor, and other meetings as needed.
• Communicate and liaise with clients and all stakeholders (internal & external) in a timely and professional manner
• Maintain a positive, results-oriented work environment, build partnerships within the team and across the organization at large, and model teamwork.
• Perform all other duties that may be requested or assigned.

Skills, Knowledge and ExpertiseMinimum Qualifications: A Bachelor’s degree in Marketing, Business, or related field and 5+ years of related experience in digital marketing with a strong focus on paid media and performance marketing, OR an equivalent combination of education and experience is required. Must have proven expertise in managing large-scale campaigns across Google Ads, Meta platforms, LinkedIn, TikTok, and other digital media channels, and advanced proficiency with advertising and analytics tools: Google Ads, Meta Business Suite, Google Analytics, Data Studio, SEMrush, Ahrefs, or similar platforms. Must have demonstrated experience with strategy development, campaign setup, optimization, and analytics, and up-to-date knowledge of the latest digital marketing trends, algorithms, and best practices. Must also have people and vendor management experience. A master’s degree and/or bi-lingual (English / Spanish) proficiency is a plus. Must have experience in Clinical Research or Healthcare industry.

Required Skills:

• Proficiency with computer applications such as Microsoft applications, email, electronic health records, web applications, and the ability to type proficiently (40+ wpm);
• Performing basic clinical procedures such as blood pressure, vitals, EKGs, phlebotomy, etc.
• Strong organizational skills and attention to detail.
• Well-developed written and verbal communication skills.
• Well-developed interpersonal and listening skills and the ability to work well independently as well as with co-workers, subjects, managers and external customers.
• Ability to effectively handle multiple tasks, and adapt to changes in workloads and priorities.
• Must be professional, respectful of others, self-motivated, and have a strong work ethic.
• Must possess a high degree of integrity and dependability.
• Ability to work under minimal supervision, identify problems and implement solutions.
• Ability to handle highly sensitive information in a confidential and professional manner, and in compliance with HIPAA guidelines.

Benefits

• Full-time employees regularly scheduled to work at least 30 hours per week are benefits-eligible, with coverage starting on the first day of the month following date of hire.
• Medical, dental, vision, life insurance, short and long-term disability insurance, health savings accounts, supplemental insurances, and a 401k plan with a safe harbor match are offered.