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Social Media Account Manager

Robert Half
locationMiami Beach, FL, USA
PublishedPublished: 6/14/2022
Full Time

Job Description

Job DescriptionWe are looking for a dynamic and innovative Social Media Account Manager to lead content strategy and execution across key platforms. This role is pivotal in enhancing brand visibility, driving engagement, and aligning social media initiatives with broader business objectives. The ideal candidate is a creative storyteller with a data-driven mindset, experienced in managing influencer partnerships and fostering vibrant online communities.

Responsibilities:
• Develop and maintain a detailed content calendar that supports brand and marketing objectives across multiple social media platforms.
• Analyze the performance of organic and paid social campaigns, providing recommendations to improve engagement and reach.
• Identify and collaborate with influencers and content creators, ensuring partnerships align with brand values and campaign goals.
• Create scalable influencer programs, including product seeding, sponsored posts, and community-driven storytelling.
• Coordinate with paid media teams to align organic content with amplification and retargeting strategies.
• Actively engage with online communities by responding to comments and messages, maintaining a consistent and authentic brand voice.
• Monitor social media trends and cultural moments to create timely and relevant content.
• Assist in planning and executing content captures, event activations, and other brand storytelling initiatives.
• Track and report on social media performance using analytics tools to inform future strategies.• A minimum of 3-5 years of experience in social media, content marketing, or digital marketing roles.
• Demonstrated success in growing social media channels and managing influencer relationships.
• In-depth knowledge of platform-specific best practices, trends, and algorithms.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines.
• Proficiency in analytics tools such as Meta Business Suite, TikTok Analytics, or similar platforms.
• Excellent writing, editing, and communication skills.
• Passion for boxing, fitness, and sports culture, with the ability to connect authentically with diverse audiences.
• Bonus: Experience in content creation and familiarity with photo and video production.

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