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Position Title:

Performance Marketing Specialist (Remote - USA)

Reporting To:

Senior Vice President of Marketing

Role Summary:

The Performance Marketing Specialist is responsible for planning, building, launching, and optimizing multi-channel marketing campaigns that drive awareness, engagement, lead generation, and pipeline growth. This role combines campaign execution, content creation, marketing automation, analytics, and project management to ensure marketing initiatives deliver measurable business impact.

The ideal candidate is equally comfortable writing email copy, launching HubSpot campaigns, analyzing performance data, coordinating stakeholders, and supporting demand generation initiatives. Success is measured through campaign performance, lead generation results, marketing engagement, and contribution to pipeline creation.

KEY RESPONSIBILITIES:

Demand Generation & Campaign Execution

• Build and launch email, social, digital, and event-based campaigns.
• Support lead generation initiatives across target industries and regions.
• Create and manage campaign workflows, landing pages, forms, and automation within HubSpot.
• Coordinate campaign execution from planning through reporting.

Content Development & Copywriting

• Write marketing emails, landing pages, social media posts, webinar promotions, and campaign assets.
• Collaborate with subject matter experts to create compelling content.
• Ensure messaging aligns with brand standards and business objectives.
• Support content repurposing across channels.

Performance Marketing Support

• Assist in managing paid search, paid social, and retargeting campaigns.
• Monitor campaign performance and recommend optimizations.
• Support A/B testing of email messaging, calls-to-action, and landing pages.
• Analyze campaign data to improve engagement and conversion rates.

Marketing Analytics & Reporting

• Track KPIs across campaigns and channels.
• Build reports and dashboards in HubSpot and Google Analytics.
• Monitor lead generation, conversion rates, and campaign effectiveness.
• Identify opportunities for performance improvement.

Marketing Operations & Coordination

• Maintain campaign calendars and project plans.
• Coordinate vendors, creative assets, and production timelines.
• Manage marketing databases and ensure CRM accuracy.
• Support webinar and event execution.

Key Performance Indicators (KPIs):

• MQLs Generated
• Marketing-Sourced Pipeline
• Email Open & Click Rates
• Landing Page Conversion Rates
• Campaign ROI
• Cost per Lead
• Webinar/Event Registrations & Attendance
• Paid Campaign Performance
• Marketing Database Growth
• Marketing Project Delivery

IDEAL CANDIDATE PROFILE:

Experience

• 3-5 years of B2B marketing experience.
• Experience executing integrated marketing campaigns.
• Hands-on experience with email marketing, marketing automation, and content creation.
• Experience writing marketing copy and managing digital campaigns.

Skills

• HubSpot (strongly preferred)
• Google Analytics
• LinkedIn Campaign Manager
• Google Ads (preferred)
• Adobe Creative Suite or Canva
• Copywriting and content development
• Marketing reporting and analytics
• Project management

Traits

• Data-driven and creative.
• Strong writer and communicator.
• Action-oriented self-starter.
• Curious and analytical.
• Highly organized but equally comfortable experimenting and optimizing.

WHY JOIN OUR TEAM?

• Fully remote work environment.
• Opportunity to help build and shape a growing marketing organization.
• High visibility and direct collaboration with marketing leadership.
• Exposure to strategic initiatives across demand generation, brand, content, digital marketing, and sales enablement.
• Opportunity for professional growth in a fast-paced, results-driven organization.