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At BayCare, we are proud to be one of the largest employers in the Tampa Bay area. Our network consists of 16 community-based hospitals, a long-term acute care facility, home health services, outpatient centers and thousands of physicians. With the support of more than 30,000 team members, we promote a forward-thinking philosophy that's built on a foundation of trust, dignity, respect, responsibility and clinical excellence.

Location: Tampa, Florida

Director Personalized Health System Summary:

• The Director, Personalized Health Services provides strategic leadership, operational oversight, and business development for BayCare's Concierge, Longevity, and Executive Health service line.
• This role serves as a key leader in building and scaling a differentiated, membership-based care model that delivers exceptional access, personalized experiences, and optimal clinical outcomes for patients.
• The Director will partner closely with physician leadership, business development, clinical institutes, ambulatory operations, BayCare Medical Group (BMG) and system stakeholders to position premium services as a strategic growth platform for BayCare.
• This role ensures seamless integration across service lines and care settings, enabling a highly coordinated, frictionless patient experience across the continuum of care.

Key Responsibilities

Strategy & Program Development:

• Lead the development and execution of a system-wide premium services strategy.
• Identify and prioritize growth opportunities, and new service offerings.
• Partner with executive and physician leaders to establish clinical, operational, and service line standards.
• Establish short- and long-term business plans with clear KPIs and financial targets.

Operational Leadership:

• Oversee day-to-day service line operations for all clinic and program sites.
• Manage dedicated partnerships, including community, employer, and possible sports relationships.
• Design & implement scalable operating models that support physician practice and geographic expansion.
• Monitor KPIs and drive continuous improvement.
• Hands-on deployment of AI, predictive analytics, and digital tolls to enhance the personalized health services.
• Ensure readiness for new program launches and expansion.

Financial & Business Performance:

• Significantly scale the program with a high-growth venture and start-up mentality
• Owns the financial performance of BayCare Signature Services as a growth platform, accountable for revenue generation, margin performance, and long-term sustainability.
• Designs and evolve the business model to maximize market opportunity, financial return, and alignment with BayCare's enterprise growth strategy.

Physician & Stakeholder Partnership:

• Champions physician partnership as a cornerstone of the premium services model, ensuring alignment between clinical excellence, service differentiation, and business performance.
• Leads cross-system alignment to integrate premium services across the continuum, enabling a seamless, frictionless patient journey.

Patient Experience & Service Excellence:

• Establish and maintain a differentiated, high-touch patient experience aligned with premium services expectations.
• Coordinate across BayCare service lines and care settings to ensure a seamless, frictionless patient journey, including expedited access, coordinated referrals, and continuity of care across the system.
• Monitor patient feedback and implement service improvements.

Growth Marketing & Access:

• Leads the strategic growth and positioning of personalized services across BayCare.
• Shapes market strategy to enhance differentiation and long-term competitiveness.
• Expands and optimizes access models to improve how, where, and when patients engage with premium services.
• Aligns premium services offerings with enterprise growth priorities and system strategies.
• Drives consumer engagement and network utilization through integrated, system-wide access and service design.

Minimum Qualifications:

Required:

• Bachelor's degree in Healthcare Administration, Business, or related field
• Minimum: 7+ years of healthcare operations leadership or leading key strategic business development initiatives experience
• OR 4 years of healthcare operations leadership or leading key strategic business development initiatives with a master's degree in business, finance or healthcare.
• Strong financial and operational expertise

Preferred:

• Master's degree (MBA, MHA, or related field)
• Experience with concierge medicine or alternative care models
• Experience leading service lines and/or practice operations.
• Experience in large integrated health system

Key Competencies

• Strategic thinking with proven ability to translate vision into executable plans.
• Entrepreneurial execution at scale
• AI and technology integration into care delivery models
• Physician alignment, governance and influence within a complex organization
• Consumer-centric innovation and access optimization
• Operational rigor and service line expertise
• Financial acumen and business pricing/costing analysis judgement
• Change leadership.
• Excellent communication, collaboration and executive presence

Status: Full Time, Exempt: Yes

Shift Hours: 8:00AM - 5:00PM

Equal Opportunity Employer Veterans/Disabled