Practice Development Manager

Job Description

Job Description

Job Summary:

The Practice Development Manager (PDM) has general responsibilities for all aspects of customer relationship management in their assigned territory. This includes planning, organizing, and implementing all account management activities. Build strong working relationships to effectively understand and create opportunities for growth within an assigned territory.

The Practice Development Manager is responsible for maintaining relationships with Company Accounts for ABM devices and supporting overall product usage within the assigned territory and providing, and or facilitating, customer support for all practice needs.

Responsibilities:

Sales Support (Vivace®)

• Presale assistance to sales reps; this includes meeting with prospects / leads to share ABM Practice Development Resources and practice support offerings, virtually and, or, in person.
• Execute device demonstrations, as needed.
• Identify prospect / leads in through interactions with customers that currently do not offer Vivace®, community and industry networking events, other industry contacts and prospecting activities.
• Identify additional device needs in current customer base.

Sales Management (SoME Skincare®)

• Providing presentations, and demonstrations to prospective and current customer on application and use of SoME Skincare® products using effective communication and sales techniques.
• Educating prospective and current customers regarding the indications, contraindications, and safety of SoME Skincare® products.
• Pre-planning sales calls and maintaining efficient time management skills to ensure maximum customer contact and highest level of customer service.
• Participating in industry-related trade shows/meetings.
• Accountable for meeting or exceeding assigned sales objectives on a monthly, quarterly, and annual basis.
• Communicates initial strategy for all new pipeline opportunities and works with Executive Director (ED) on sales strategy to advance opportunities through the sales cycle.
• Develops quarterly, monthly and weekly plans designed to maximize customer relationships and improve face-to-face selling time in assigned territory.
• Onboarding Support
• Send all introductory information and help the customer follow the entire onboarding process from receipt of all items to training to marketing support to the initial assessment by the Practice Development Team within 30 days of device purchase finalization.
• Device delivery support, where applicable.
• Customer set up: Digital Marketing Portal, Physician Locator, Ordering System(s), CRM, other systems as necessary.

Practice Support

• Maintain polite and professional communication via phone and email.
• Investigate and troubleshoot order problems, exchanges, and returns.
• Update and maintain existing customer database.
• Take occasional manual orders for consumable or marketing materials and then coordinate with Accounting and Logistics team to process.
• Create and modify ABM forms that are sent to clients: order forms, instructions sheets, internal corporate requests, demo requests, delivery confirmation, physician finder form, system set up verification form, etc.

Ongoing Practice Development

• Engage, in person and virtually, with office staff, providers and physicians and business owners to ensure clear understanding of ABM programs, successfully implement action plans for increased utilization of all company products and consumables.
• Responsible for performing effective territory penetration, coverage and account identification to drive sales and increase the customer loyalty and base.
• Implements key business objectives and practice growth plans.
• Educating and supporting the customer with marketing strategies including but not limited to social media marketing, influencer marketing, website analysis and development, internal office branding, patient awareness, patient direct campaigns and external marketing strategies.
• Pre-planning practice support calls and maintaining efficient time management skills to ensure maximum customer contact and the highest level of customer service.
• Develops a working territory business plan that includes account segmentation, forecasting, marketing initiatives, and sales execution strategies (i.e. staff training pull through plans, in-office events, etc.).
• Coordinate non-clinical training programs, practice enhancement in-services, and patient events.
• Supporting and helping to facilitate the execution of regional dinners, workshops and tradeshows within the territory and area.
• Maintaining updated knowledge of the industry and competitive products.
• Meeting and attempting to exceed revenue goals and key performance indicators aligned with Aesthetics Biomedical® goals and direction.
• Completing administrative responsibilities including periodic business plans, weekly expense reports, up-to-date territory account profiles and customer database. Manage day-to-day sales administration activities in a detailed and timely manner i.e. CRM (NetSuite) updates and data entry
• Other duties as assigned

Qualifications:

• Bachelor’s Degree in Business or Communications or a related field is preferred although commensurate experience may satisfy this requirement
• Minimum of 3 years of experience in the Medical Devices Industry
• Working knowledge of registration requirements and processes for countries/markets where ABM products are distributed
• Proven team player and experience collaborating with Sales and Marketing and Research & Development teams
• Strong leadership skills characterized by the ability to work at multiple levels of the organization in order to drive results
• Proven track record of effective people management including coaching and development planning
• Able to guide/direct a culture of quality and develop/support his/her reports to achieve superior results
• Strong project management skills combined with managing multiple tasks effectively
• Bachelor’s degree in clinical or health related field. These programs typically cover data collection and management, research methods, and healthcare statistics.
• Having the capability to collect, perform, interpret, and apply data.
• Ability to deal with conflict through clear communication and strong negotiation skills
• Sufficient organizational agility to quickly adapt to change and redirect resources effectively and appropriately
• Highest levels of personal and professional integrity and ethic, and unquestioned integrity in his/her initiatives
• Attention to detail
• Proficiency in English
• High level verbal and written communications skills
• Discretion and confidentiality
• Professional appearance

Benefits You Will Enjoy:

• Medical, dental, vision insurance
• Employer provided long-term and short-term disability
• Employer provided life Insurance policy
• Employer provided HRA - $1,000 annually
• 401k with match
• Car Allowance
• Gas Card
• Growth Opportunities