Store Manager (BICYCLE RETAIL) - Full-Time - Fort Myers

Job Description

Job Description
Summary

As a Store Manager, you are accountable to grow store revenue and gross profit by leading and coaching the team, driving sales, and consistently delivering exceptional customer experiences. In all matters, we live by our Values.

Do the right thing
Do the best you can
Show others we care
Be coachable

Duties

As Store Manager, you are100% accountablefor the performance of your store. You own the results, financial, operational, cultural, and customer experience. You set the standard, lead from the front, and ensure every teammate executes at a high level. Your role is to build people, grow profit, and deliver a store that wins in every category. This job is for a proven leader who thrives on results, coaches relentlessly, and refuses to accept mediocrity. You will be a mentor, a coach, and a driver of growth for your team, your customers, and your store.

Financial Performance = 50%
Drive revenue and gross profit byactively working the sales floor and service counter.
Be atop producerin sales and service lead by example every day.
Ensure bikes are built and serviced quickly so inventory and labor never hold back sales.
Lead the budgeting process and own monthly/quarterly reviews; close the gap on any missed targets immediately.

Staff Development Performance = 25%
Implement and validate staff training in sales, service, merchandising, systems, and policy.
Userole-play, Trek University, Cardone University, and direct observationto measure and enforce training.
Hold regular team meetings following the company’s Rhythm of Communication.
Build A-Players — no exceptions. If they can’t grow, they can’t stay.

Store Operations Merchandising = 15%
Own cash management, deposits, and financial controls.
Ensure flawless inventory management, including receiving, transfers, cycle-counts, and online orders.
Maintain a professional, clean, and inviting store environment that reflects the Trek brand.
Eliminate friction points in daily operations — remove excuses and drive execution.

Human Resources Leadership = 10%
Hire, interview, schedule, and discipline with a focus on culture fit and performance.
Develop and execute IDPs for all direct reports.
Conductbi-weekly 1-on-1swith every direct report.

Perform other job-related duties as assigned.

Requirements

Requirements include but are not limited to:

• 100% Values Alignment
• Live and enforce: Do the Right Thing, Do the Best You Can, Show Others You Care, Be Coachable. No exceptions.
• Proven Retail Leadership: Minimum 1 year managing a retail store, staff of 2+, and delivering measurable sales and profit growth.
• Sales KPI Driven: Demonstrated ability to hit and exceed revenue, gross profit, and NPS targets by leading from the front.
• Coaching Mindset: Skilled in training, role-playing, and developing A-Players; won’t tolerate mediocrity on the team.
• Schedule Flexibility: Available to work weekends, evenings, and peak seasons without resistance.
• Continuous Learner: Growth mindset; embraces structured training programs (Cardone University, Trek University, coaching systems) and applies them to drive results.
• Courageous Leadership: Willing to have direct conversations, make tough calls, and hold people accountable.
• High level of organizational ability; exceptional written and spoken communication skills.
• Detail-oriented and able to manage multiple projects simultaneously.
• Must be passionate about promoting an active and healthy lifestyle.
• Enthusiastically embraces the concept of serving the customer and providing an exceptional retail experience.
• Is capable of safely lifting and carrying 45lbs on a regular basis.

Nice To Haves

Preferred candidates will have knowledge and experience in any or all of the following systems and tools:

• Microsoft Excel
• Microsoft Outlook
• Bicycle Repair skills
• Training and Coaching/Development experience
• Sales Strategy formulation experience
• Bike Shop Management experience
• Cycling enthusiasts preferred

Benefits

Other benefits to include but are not limited to

• Paid Time Off
• Health Insurance
• Generous employee discounts
• Competitive pay
• Incentive Based Compensation plan

About Us

We are Locally Owned and Family Operated since 2006

With 16 locations in Southeast and Southwest Florida, our exceptional team of cycling enthusiasts is here to serve all of your cycling needs. Whether you’re new to the sport or a lifelong cyclist, we’re here for you!

Since 2006, we've provided South Florida's cyclists warm, trustworthy service at our family-owned shops.From our first Trek concept store in Estero to our many locations today, our mission has remained the same: To transform lives, one bike at a time—and promote health, joy, and community while we're at it.

Our mission has helped us rank as one of America’s Best Bike Shops eight years running and become a top 10 Trek dealer in North America.

Join us as we transform lives one bike at a time. We can't wait to see where we go together.