Market Development Manager

Job Description

Job Description

Position Summary

We’re seeking a collaborative and versatile Marketing Manager to drive All Star’s marketing initiatives across multiple channels. This high-impact role will shape and share the All Star story through integrated campaigns, trade shows and events, sales enablement, and external communications. The Marketing Manager will also supervise a Marketing Specialist and partner closely with Campaign Management, Sales, and Operations. Success in this role requires strong project management, messaging, and communication skills - plus a storyteller’s instinct and a discerning eye for design that make marketing unforgettable.

Key Responsibilities

Integrated Marketing & Campaign Support

• Develop and execute compelling, consistent messaging across marketing campaigns.
• Partner with stakeholders to ensure campaign deliverables align with business goals and sales needs.
• Tailor messaging to audience segments and distribute through the right channels.

Sales Enablement & Internal Communications

• Act as liaison between marketing and sales, ensuring clarity of campaign goals, assets, and timelines.
• Lead enablement efforts including campaign briefs, toolkits, and training sessions.
• Collect feedback from sales to refine materials and improve effectiveness.
• Manage company-wide internal communications to ensure alignment and engagement.

Trade Show & Event Marketing

• Plan and execute trade shows, conferences, and field marketing events from end to end.
• Oversee pre-event promotion, on-site execution, and post-event follow-up.
• Ensure consistent branding, messaging, and lead capture in partnership with sales.

Team Leadership

• Supervise and mentor a Marketing Specialist, providing clear direction, performance feedback, and development opportunities.
• Foster collaboration within the broader marketing team to drive results.

Project & Performance Management

• Coordinate timelines, deliverables, and stakeholders across departments to keep initiatives on track.
• Monitor, analyze, and report on campaign and event performance to refine future strategies and maximize ROI.

Qualifications

• 5+ years of experience in B2B marketing; healthcare or staffing industry experience preferred.
• Demonstrated success managing integrated marketing campaigns.
• Proven ability to collaborate across teams and communicate effectively with diverse stakeholders.
• Strong organizational and project management skills with a track record of meeting deadlines.
• Experience managing trade shows and events from start to finish.
• Excellent writing, messaging, and communication skills.
• Prior experience supervising or mentoring team members.
• Proficiency with CRM and marketing platforms (e.g., Salesforce, HubSpot) a plus.
• Experience with internal communication tools (e.g., Teams, Slack, intranets) a plus.