Job Description
The Data Scientist works closely with Retail Technology, Media and Account Services teams to provide predictive modeling of Marketing, Direct & Digital Efforts. We are looking for a motivated Data Scientist and analytical thought leader. This is a rare opportunity to be part of a diverse and newly expanded analytics department and a great fit for a predictive modeler with a desire to impact business results.
Responsibilities
- Apply specialized technical knowledge and expertise to perform reviews relating to the full life cycle of models, information technology applications, or risk management/analysis used across the company.
- Collaborate and share knowledge with teams across the media organization, as appropriate. Build and maintain relationships with business partners at the manager and staff levels.
- Use data analysis, mining, and migration techniques for enhanced targeting, audience segmentation, clustering, profiling, and regression analysis
- Identify digital placement-level strengths and weaknesses across simultaneous campaigns and geographies
- Develop and maintain internal automated reporting tools, documents, scoring systems, and dashboards for on-going and post-campaign reporting
- Coordinate cross-functional reviews to discuss region- and campaign-specific findings and actionable recommendations for digital media campaigns built on various CPM, CPC, CPE, and CPA models
- Identify and facilitate resolution of tagging issues in coordination with Traffic and Production teams focused on site-side tracking, reporting, and implementation
- Provide client-facing/non-technical recommendations and insights, both in a written and verbal manner, that provide understandable and actionable optimizations.
- Work with Media, Strategic Intelligence and Account Services teams to develop measurement plans to deliver on campaign and client objectives
Requirements
- Bachelor’s degree in related field
- 2-3 years experience in data and analytics field
- Must demonstrate the ability to successfully develop and run analytics (scripts) using specialized tools and platforms, specifically, R, Python, SQL, and/or SAS.
- Experience applying data synthesis, mining and regression techniques for enhanced targeting, audience segmentation, clustering, profiling, and insightful recommendations
- Advanced knowledge of Microsoft Excel
- General understanding of digital advertising, digital media strategy, ad placement type, placement-level insight, and standard media metrics
- Experience with data orchestration tools such as Annalect Omni
- Excellent verbal, written and interpersonal communication skills
- Ability to work independently and as part of a team
- Ability to manage multiple projects simultaneously while meeting deadlines
- Regression modeling focusing on maximizing yield while measuring the diminishing returns of ad spend at scale for thousands of locations.
- Data storytelling and presentation